Animated Koopmans Logo Tamagit n tkebbanit by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.

LfeṭṭaUnuɣ· 2023

Animated Koopmans Logo Tamagit n tkebbanit

by Ruud Winder - Rebrandt

Client: Rebrandt

Tarbaḥt A' Design Award n Lfeṭṭa Winner in Unuɣ Category

42,547
Verified Award Winner
Verify Award Status for #149078

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Animated Koopmans Logo Tamagit n tkebbanit

Koopmans yessuter Rebrandt akken ad d-yessebgen s wuḍḥan tehri n yifarisen. Awal "axxam n tsiggizin" ur d-ittmettil ara ayen i xeddmen tura. Tamagit-a tamaynut mačči d tutlayt n ufurmul i icebḥen kan s tmuɣli, maca daɣen d afecku n tɣiwant n tzenzi i d-yemmeslayenn ɣef tehri n yifarisen i zemren ad d-mudden. Ruud Winder, aqerru n ufurmul deg Rebrandt, yebɣa ad d-yettban deg yifurmilen watar n twuri amiraw n tuddsa. Amussu yemgared akked lehna yettbanen n tkebbanit n tsiggizin, dacu d tehri-nni i yessefk ad tettwasnerrez.

The Recognition

About the Tarbaḥt A' Design Award n Lfeṭṭa

Animated Koopmans Logo Tamagit n tkebbanit d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Animated Koopmans Logo Tamagit n tkebbanit ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Team Members: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Image Credits: Ruud Winder - Rebrandt 2022