All We Need is Love Aẓekka by Pin Gao is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.

LbrunzUnuɣ· 2023

All We Need is Love Aẓekka

by Pin Gao

Client: Shenyang Jianzhu University

Tarbaḥt A' Design Award n Lbrunz Winner in Unuɣ Category

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Verified Award Winner

Verify Award Status for #149131

View at A' Design Award Press Release Award Badge

Colors

The Design

About All We Need is Love Aẓekka

Akken i Nesra d Ayen ala d Ayen d aẓekka i yesdukklen isekkilen tinizyin d isekkilen n tenglizit. Aselɣec yebna ɣef usekkil ajapun yesɛan anamek n leḥmala. Asekkil-a yettwabna seg tugniwin n tfetlant, yesdukkel daɣen isekkilen n tenglizit l, o, v akked e akked uḍris 2023. Ttwaseqdacen tafetlant akked yisnasen n uslaḍ n tugniwin i wakken ad d-yettwaxleq umahil-agi, yesɛan lqedd n 700 s 1000 mm. Aẓekka yezmer ad d-yettwabeggen deg imukan izuɣaren. Ameqqi d asdukkel n uskil aqbur ajapun s tarrayt tatrart n uskan, akked usbeggen n tikta n tdukli d lehna.

The Recognition

About the Tarbaḥt A' Design Award n Lbrunz

All We Need is Love Aẓekka d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. All We Need is Love Aẓekka ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. All We Need is Love Aẓekka yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is an innovative design using text elements. It is to excavate the new form of Chinese character art, take the Chinese characters as the prototype, and to make full use of photography technology to deduce its charm, making the text more visual. In this way, the ancient Chinese characters have a new visual display and transmission.
Dimensions & Packaging: 700 mm x 1000 mm
Tags: Poster, design, public service, visual communication
Production Technology: Photography and graphics processing software and other tools were used to create this design work.
Design Challenge: The challenge of this work is to design the ancient Chinese characters more visually and graphically without affecting the recognition of characters.
Research: By exploring the design history and development of English font elements, this work aims to investigate the methods and measures of the interaction design between Chinese and Western characters , so that more people can understand the art of Chinese characters, and establish more exchanges and cooperation between in the east and the west. This is an innovative design using text elements. It is to excavate the new form of Chinese character art, take the Chinese characters as the prototype, and to make full use of digital technology to deduce its charm, making the text more visual. In this way, the ancient Chinese characters have a new visual display and transmission.
Inspiration: The creative inspiration of this work comes from the visit in UK. After in-depth study of English fonts, an interesting idea came into being. a connection between Chinese and English is been established .The Chinese character “love" made from special images. it integrates English letter "l' "o" "v" "e" and 2023. It symbolizes the power of unity to unite into love, and wants to express the power of peace through this design. These ingenious design presents the perfect mixture of Chinese characters and English letters, and also makes the ancient Chinese characters show a new modern style.
Project Duration: The project started in August 2022 in London of UK and finished in November 2022.
Operation Flow: This work can be posted in the various public environments, in order to achieve the role of showing studio image and warning humans.
Image Credits: Image #1: Photographer Gao Pin, Variations, 2022.
Optional Image #1 Illustrator Gao Pin
Optional Image #2 Illustrator Gao Pin
Optional Image #3 Illustrator Gao Pin
Optional Image #4. Illustrator Gao Pin