Lay's x Stranger Things Aselket n Wučči by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Tuffɣa Yettwaqqnen d Ufeṣṣel Uslig Competition Category.
LbrunzTuffɣa Yettwaqqnen· 2023
Lay's x Stranger Things Aselket n Wučči
by PepsiCo Design and Innovation
Tarbaḥt A' Design Award n Lbrunz Winner in Tuffɣa Yettwaqqnen Category
Verified Award Winner
Verify Award Status for #149733The Design
About Lay's x Stranger Things Aselket n Wučči
Lay's x Stranger Things d asaɣ n uselket n wučči n uɣbal ameḥdud, yettwaxedmen i ufaris n tqermuḍin n batata. Aselket-agi yesseqdac agilal aberkan s yiduli izeggaɣen ineggzen seg tzemmi n Lay's, deg umkan n weṛway awṛaɣ ibanen yellan. Yettwaskan-d yiwen n lmixluq seg tsuqilt s yimi yeldin, akked iccaren i d-ibanen am akken sseṭṭfen aselket. Tazemmi n Stranger Things tettwasers s uqelqal ɣer wadda, s ddeqs n usentel n tmesskant-nni. Tafelfelt tecεel d tqermuct sskanent-d aẓiḍan Flamin' Hot. Aselket-agi yettwazenz deg kra n iḥanuten yettwaxtaṛen deg Tayland.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Lay's x Stranger Things Aselket n Wučči d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Lay's x Stranger Things Aselket n Wučči ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Lay's x Stranger Things Aselket n Wučči yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- Inspiration
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
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