Sonder Moments Tafenant n Uẓawan Uslig s Tallit 3D by Flint Walk

Sonder Moments Tafenant n Uẓawan Uslig s Tallit 3D by Flint Walk is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Unuɣ Aselkiman, Asnulfu 3D, Aɣummu d Usiẓreg Competition Category.

UzzalUnuɣ Aselkiman· 2023

Sonder Moments Tafenant n Uẓawan Uslig s Tallit 3D

by Flint Walk

Client: Chengdu Flint Walk Film and Television Technology Co., Ltd

Tarbaḥt A' Design Award n Uzzal Winner in Unuɣ Aselkiman Category

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Colors

The Design

About Sonder Moments Tafenant n Uẓawan Uslig s Tallit 3D

Sonder Moments d aẓawan uslig s tallit 3D (naked-eye 3D) yettwaskanen ɣef tzeqqa tumidigt (digital billboard) deg wammas n temdint n Chengdu, Cin. Aẓawan-agi ismal-d ṣṣifa taberkant d tameqqrant, i d-yettwaxedmen s tesnisɣal n grafik n uselkim akked tetiknulujit n tallit 3D uslig. Iferdisen n wafriwen, marbles akked lqeɛɛa ttwarekḍen d tesnisɣal n tenṭalin (particle effects) ɣef yiḥeǧrijen n igenni (meteorites). Aẓawan-agi yettwaskan ɣef ugdil LED s tanaḍt 8K, s tzegrart n 888 lmitrat tarabɛit. Teɣzi tameqqrant-agi tessken-d azgen d ameqqran deg tmuɣli. Ṣṣifa taberkant temmal-d tamuɣli ɣef yiman, akked tazmert n yal amdan s wazal-is.

The Recognition

About the Tarbaḥt A' Design Award n Uzzal

Sonder Moments Tafenant n Uẓawan Uslig s Tallit 3D d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Sonder Moments Tafenant n Uẓawan Uslig s Tallit 3D ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.