Sparrow Branding Timmengit n Tkebbanit by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.
LbrunzUnuɣ· 2023
Sparrow Branding Timmengit n Tkebbanit
Client: Hiroshi Kurisaki Design
Tarbaḥt A' Design Award n Lbrunz Winner in Unuɣ Category
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The Design
About Sparrow Branding Timmengit n Tkebbanit
Sparrow Branding d timmengit n tkebbanit i d-yettwaxelqen i tkebbanit n usnulfu n tallalt n usbeṛvaz i yebnan deg Tokyo, i d-yekkren deg 2020. Timmengit-agi tekcem ɣer ulogo, ugmuḍen agejdan akked yisegzawen n tira. Aṣfur ameẓẓyan, d asaru n yisem n tkebbanit, i d-yettwaskanen akked ttejra n usettas d rmuz n ttejra. Tikti-agi tettawi-d si tqessist anda ttejra n usettas tḥareb aṣfur ameẓẓyan zdat kra n cceṛ. Ifrax n usettas n tidet, i yettwaseddan seg ufennan n usejjed n yifexruyen, akked wemdya n uṣfur ameẓẓyan n tidet, i d-yettwaṭṭfen deg tewlaft-nsen deg umkan n tesnulfa n uselkim. Tugna-agi tettwabna s wazal amqran akked tuzzma, mačči d taẓayrit kan.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Sparrow Branding Timmengit n Tkebbanit d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Sparrow Branding Timmengit n Tkebbanit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Sparrow Branding Timmengit n Tkebbanit yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
- Dimensions & Packaging
- Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
- Tags
- Branding, Logo, Japan, Typography, Blue
- Production Technology
- In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
- Design Challenge
- By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
- Research
- Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
- Inspiration
- The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
- Project Duration
- The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
- Operation Flow
- Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
- Image Credits
- Photo By Bird And Insect Ltd.
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