Ranger Amakud Udmawan by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.

UzzalUnuɣ· 2023

Ranger Amakud Udmawan

by Zhang Weiwei

Client: Yunnan Tech & Besiness University

Tarbaḥt A' Design Award n Uzzal Winner in Unuɣ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Ranger Amakud Udmawan

Aḍris n Tektabt: Ranger d amakud udmawan i d-yettwaxedmen i usensu i yesswaḍan inuḍaf imecṭaḥ. Amakud-agi yettarra amsafar gar mkul anebdu d "ranger", d aqcic yettwassnen deg tmucuha n tirmit. Askum n ranger yettwasqedec d anagraw amenzu n tmusni, syen ad d-yekk zdat-s ubrid n izamulen n uɣawas n ranger. Izamulen-agi ttwasnabguren ɣef tɣawsiwin n texxamt n umahil akked tɣawsiwin n usensu s teɣzi tanagant, ttwasqedcen daɣen ɣef tɣawsiwin i d-yeǧǧen inebdaḍ ad mmagen. Alugu yettwasiggel s tlissa n ufus n laser, ihi udem-is yettbeddil ccbaha-ines ma yettwali seg tɣezfa yemgaraden.

The Recognition

About the Tarbaḥt A' Design Award n Uzzal

Ranger Amakud Udmawan d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Ranger Amakud Udmawan ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology: The product mainly adopts laser hot stamping process.
Design Challenge: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Research: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Duration: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.