Geneo Tawwurt n Showroom sɣur Belina Zhang

Geneo Tawwurt n Showroom sɣur Belina Zhang d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan.

LbrunzAgensu· 2023

Geneo Tawwurt n Showroom

sɣur Belina Zhang

Amsaɣ: Shanghai Brander Brand Design., Ltd

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Agensu

14,783

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #151218

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Geneo Tawwurt n Showroom

Geneo d showroom yettwaxedmen i yiwet n trademark n usenfali n uglim yesdukklen tiknulujit d wallalen n tabburt. Tallunt n 280 umatr amrur tesseqdac aman, tibawaḍ akked uksiǧen d isental-is imenzayen. Tallunt n tewwurt tesɛa afaris n tafat n waman ittazzalen, ijdiren n ibubblen, ijdiren n uskan akked sinima 5D. Ijdiren n ibubblen izmer ad ittwazzi, tafat imiren tessken-d tibawaḍ yemxalafen i deffir-s. Deg tallunt n tvidyutt, tanaḍt n tafat n usqef akked unagraw n rriḥa ttbeddilen almend n ugbur n ufilm. Aḥric n usiman d uterazzo sɛant tissekant n tabburt tazayrant, ma d izwal n idurar meṛṛa ttwaselḥen syn ttwafeṣlen s ufus.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Geneo Tawwurt n Showroom d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Geneo Tawwurt n Showroom ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Geneo Tawwurt n Showroom yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Tigejdiwin & Akemmus: Showroom covering 280m²
Tibzimin: beauty, tech, nature, interior, branding
Tasnakta n Ufares: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Asewḥel n Usnulfu: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Anadi: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Aseḥbiber: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Tanzagt n Usenfar: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Tanila n Umahil: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.