Taishun City Timmit n Tumsegnit (Brand Identity) sɣur Zhejiang Gongshang University d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2025

Taishun City Timmit n Tumsegnit (Brand Identity)

sɣur Zhejiang Gongshang University

Amsaɣ: Taishun County People's Government

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

14,578

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #152814

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Taishun City Timmit n Tumsegnit (Brand Identity)

Taishun City d timmit n tumsegnit i d-yettwaxedmen i temdint. Alugu-a yebna seg izirigen i d-yesbeddun isem n temdint, ayen yettarran-d tugna tatrart yerna ifsusen. Tallunt tamellalt i gellan deg ugilal-nni tettwaḥseb d amḍiq iserreḥ i usbeggen n zznuzat n tugniwin n temdint yemgaraden. Alugu-agi yezmer ad ittwabeddel seg wubeddel deg izirigen d telɣwiten, ihi asnemmer-is ad yeqqim iǧhed deg waṭas n useqdec. Aformat Vector yeǧǧa alugu ad yettwasellek ɣer yal teɣzi, seg tikarḍiwin n leqdic alamma d isɣunen ibarraniyen. Isefka n tumsegnit i d-yettwasiggzen sqedcen tiferka i izmren ad ttwaḥellun neɣ ad msenṣixin s wudem uslig.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Taishun City Timmit n Tumsegnit (Brand Identity) d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Taishun City Timmit n Tumsegnit (Brand Identity) ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Taishun City Timmit n Tumsegnit (Brand Identity) yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
Tigejdiwin & Akemmus: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Tibzimin: Culture, innovation, sustainability, inclusiveness,City Brand
Tasnakta n Ufares: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Asewḥel n Usnulfu: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
Anadi: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Aseḥbiber: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Tanzagt n Usenfar: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Tanila n Umahil: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Igmamen n Terbaɛt: Designer: Kan Zhao
Imsuren n Tugniwin: Designer: Zhao Kan