Ecohiny Asileɣ n tecreḍt sɣur Cansu Dagbagli Ferreira

Ecohiny Asileɣ n tecreḍt sɣur Cansu Dagbagli Ferreira d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LfeṭṭaUnuɣ· 2024

Ecohiny Asileɣ n tecreḍt

sɣur Cansu Dagbagli Ferreira

Amsaɣ: Cansu Dagbagli Ferreira

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ

106,368

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #152882

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Ecohiny Asileɣ n tecreḍt

Eɛni tezmer tacreḍt n lkaɣeḍ n uwtil ad tili d tameɣṭut d tefraḥt? EcoHiny d agummu uɣlif 100%, ineḍmen-tt FSC, tameɣtut i tɣarast akken yezmer ad tili. Alama n tecreḍt d taxuxt, initen d ufran n tsefsit ttbayinen-d tafraḥt, agama d talmust n ufaris. Iswi d asemgarad n tecreḍt ɣef tid-nniḍen deg ussuq s useqdec n tegrumma n yiniten tasuft. Aglam azegzaw aziṭuḥ aɣzif, yeddukklen s texuxt, yefka-d tasertit n ureẓẓu, daɣen yettbayyin-d aḥes n tmeɣtut i tɣarast d tezɣelt. Ifranent-a n usunef ttmeslayen s srid akked ugraw n yimsaɣen yellan d iswi, rennunt-d tazḍayt gar tecreḍt d umsaɣ.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Ecohiny Asileɣ n tecreḍt d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Ecohiny Asileɣ n tecreḍt ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Tigejdiwin & Akemmus: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Tibzimin: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Tasnakta n Ufares: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Asewḥel n Usnulfu: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Anadi: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Aseḥbiber: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Tanzagt n Usenfar: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Tanila n Umahil: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.