Hand over Hand Talɣut n Tmarka sɣur Yiwen Zhang d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
LbrunzUnuɣ· 2024
Hand over Hand Talɣut n Tmarka
sɣur Yiwen Zhang
Amsaɣ: Hand over Hand
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #154975Afeṣṣel
Ɣef Hand over Hand Talɣut n Tmarka
Hand over Hand d talɣut n tmarka i d-yettwaxedmen i yiwen umsefrak n yiseɣbula n uselmed usligen. Talɣut-agi tețhegga afus yettwaxedmen s ufus akked yiferdisen n tektabt seg logo aqbuṛ akken ad tqim tikelt-nniḍen tegzelt d wudem-nsen aqbuṛ. Analogue, d tasekkilt tatrart s tuɣac tuzligin akked tuɣac s tqubbelt ɛlayen, i d-icudden ɣer ubeddel amussu d asehhel n telɣut. Timgeṛḍiyin tiwenrasin akked tiswayen n uɣenja ttarrant-ed tuffirt yemgweraden i d-yessekfalen assaɣ akked lmizan gar temnaḍin d yimdanen. Anagraw-agi yettwasexdem ɣef inigan imettiwanen, isebtar web, tikṭoubat s telektrunit, tallalt n berra, ijerriden, tuɣzin akked yikaramen n umahil.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Hand over Hand Talɣut n Tmarka d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Hand over Hand Talɣut n Tmarka ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Hand over Hand Talɣut n Tmarka yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
- Tigejdiwin & Akemmus
- The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
- Tibzimin
- Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
- Tasnakta n Ufares
- Adobe Creative Suite, Figma as the main development tool for this project.
- Asewḥel n Usnulfu
- A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
- Anadi
- Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
- Aseḥbiber
- To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
- Tanzagt n Usenfar
- The project started in July 2023 and finished in Sep 2023, in New York.
- Tanila n Umahil
- Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
- Igmamen n Terbaɛt
- Yiwen Zhang - Creative Director, Brand Designer, Content Creator
Yettwaxellṣen
Snirem Seld Designers.org
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