Gua Gua Xing Qiu Tasnaḍt n Trademarka sɣur Sxdesign

Gua Gua Xing Qiu Tasnaḍt n Trademarka sɣur Sxdesign d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

UzzalUnuɣ· 2024

Gua Gua Xing Qiu Tasnaḍt n Trademarka

sɣur Sxdesign

Amsaɣ: Guangxi Welfare Lottery Issue Center

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ

12,896

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #155947

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Gua Gua Xing Qiu Tasnaḍt n Trademarka

Gua Gua Xing Qiu d tasnaḍt n trademarka i d-yettwaxedmen i tegmert n tɣuni n loto n usentel-uɣezfan deg Ccinwa. Azwel n uskil yesseḥwas iskilen yerna yesnifel talɣa n isekkilen imasrawiyen, s wakka tafat n tɣuṛi tettwaḥrez ma yella d lameẓyan n lwehm i d-ittban m'ara ḥeqqṛen ɣur-s ugar. Tugniwin ttabaɛent tutlayt tamsednant n uzamul, ttbeggint s wudem asensen tama n usentel n twetsa n loto. Tasiɣzert tesseqdac tiɣniwin n tsuffeɣt tuɣzift deg tɣara ɛlayen ɣef tɣara tuɣalanit. Anagraw asfaylsan aqbuṛ yesseɣti-d amaḍal n usentel-uɣezfan n lferḥ i yesseqdacen imecṭaḥ.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Gua Gua Xing Qiu Tasnaḍt n Trademarka d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Gua Gua Xing Qiu Tasnaḍt n Trademarka ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: While ensuring readability, by reducing strokes and changing the structure appropriately, the wordmark gives people an unfamiliar sense of amazement and fun after they recognize Chinese characters and look further. The patterns follow the geometric design language of logo and expresses the appearance of scratching area of lottery abstractly. The whole visual system together portrays a scratch-off world that radiates fun and surprises that people are looking forward to exploring and unveiling.
Tigejdiwin & Akemmus: The minimum recommended size of the logo is 12 mm for physical printing and 100 px for digital display, and in addition, the design contains detailed requirements for the safe area of the logo and the combination of the individual elements.
Tibzimin: Brand identity, Chinese, Instant lottery, Fun, Youthful, Activities offline
Tasnakta n Ufares: GuaGuaXingQiu's minimalist and recognizable design conveys youthful vitality and fun. The materials are produced using sustainable materials to ensure that every entity of the brand is environmentally friendly. The precise execution of high-quality printing techniques on recyclable substrates reflects the brand's commitment to environmental responsibility and the eco-friendly and philanthropic attributes of the welfare lottery industry.
Asewḥel n Usnulfu: For a long time, the strategy of China's lottery promotional activities has been centered on prize-winning and public welfare. It was a big challenge for the designer to change the client's strategy to focus on fun through practical and reliable data analysis and comprehensive design. It was also a challenge to convey the concept accurately, appeal to young people and avoid under-ageing (minors are not allowed to buy lottery tickets in China).
Anadi: Through data analysis, researchers found that today's Chinese lottery players pay more attention to fun and socializing when purchasing lottery tickets than winning. As a result, a plan was developed to give the lottery a new label by creating a new brand with a fun, youthful theme. Further, the research found that the fun of buying lottery tickets comes from the excitement of chasing change, which became the core concept that ties the whole design together.
Aseḥbiber: To solve Chinese lottery industry's difficulties in attracting youngsters, by studying language habits and social preferences of people, project creates a new brand for China welfare lottery's instant ticket promotion activities. The design deconstructs the excitement of seeking changes in dull life, which is the source of lottery's fun. With the visual system, designers build a world of fun and surprises for young players, and make scratching lotteries a new social currency for them.
Tanzagt n Usenfar: The project started in March 2023 in Beijing and finished in October 2023 in Beijing.
Tanila n Umahil: The brand "Gua Gua Xing Qiu (Scratch-off Planet)" will mainly serve as offline activity zone, hosting the welfare lottery's offline activities and centralizing the focus of them. In designers' visions, the new brand may build a group of young lottery players who regard scratching lottery as a new social trend, which is adapted to the context of contemporary Chinese Internet culture, and make scratching lottery tickets a topic of young culture.
Igmamen n Terbaɛt: Xiao Xiao
Pan Li
Huang Hao
Chen Xu
Dr. Zhang Rong
Wu Fangbo
Hao Qian
Zhou Qian
Tian Jianing
Lin Hongnan
Liu Beibei
Ai Yangyu