RE MAX Daelim Takemma n tebrucin sɣur Sang Ryu

RE MAX Daelim Takemma n tebrucin sɣur Sang Ryu d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Umagrad d Umidya Yettwaɣran.

LbrunzAmagrad· 2024

RE MAX Daelim Takemma n tebrucin

sɣur Sang Ryu

Amsaɣ: RE/MAX Daelim

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Amagrad

57,757

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #155961

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef RE MAX Daelim Takemma n tebrucin

Takemma n tebrucin tettwahegga i RE MAX Daelim, anemhal amaynut n ufrancis adimaduni n tneɣmest n lqaɛa, Real Estate Maximums (RE MAX), di Kurya n Unẓul. Tegber ileqman s snat n tutlayin s tkoryanit d tenglizit akked ufaras n ifayluyen i usnerni n temhalin n uzzenz n yineɣmasen ɣer yimsaɣen izemren ad ilin. S ufares n umeɣti d ineɣmasen, ummis yesway taywalt tasnakalt n tneɣmest i yifarisen n ufrancis akken ad ssuqen timeẓliyin-nsen d tmahilin-nsen. Tabrucit tegber agbur isɛan talɣut, ma yili ufaras n ifayluyen yettawi isemliyen n uzzenz akken ad yeshel asiwel d yimsaɣen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

RE MAX Daelim Takemma n tebrucin d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. RE MAX Daelim Takemma n tebrucin ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. RE MAX Daelim Takemma n tebrucin yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Tigejdiwin & Akemmus: 210 x 297 mm
Tibzimin: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Tasnakta n Ufares: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Asewḥel n Usnulfu: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Anadi: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Aseḥbiber: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Tanzagt n Usenfar: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Tanila n Umahil: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.