Lfeṭṭa Unuɣ · 2024
Hupla Typeface Tasmekla n tsefsit d umedya n tsefsit
by Paul Robb
- Tarbaḥt A' Design Award n Lfeṭṭa 2024 in Unuɣ
- CLIENT: S6 Foundry
- Estimated Number of Design Views: 104,981
- Verification code B6FCE3BFAA · Verify this award
Colors
About Hupla Typeface Tasmekla n tsefsit d umedya n tsefsit
Hupla d-teffɣed am twacult n tsefsit tastilant, tettwasleḍ s ṭṭuudu am tsefsit tamikanikt deg ukaṭaṛ yettwasebdaen s tuccḍa. Tafelseft-a n usnulfu tessaɣ-as tazerfect, ar tettuɣal d afran anemhal i usseqdec deg teɣzanin yemgaraden, tetteddu s tlelli gar uḍris akked yiɣewwaṛen n uskan. Teččur s ugraw ameṛṛaw n tmahilin tastilantiin OpenType, Hupla tuɣal d ugar n tsefsit kan; tettbeddil-d d afecku uzzig i tanfalit tasnulfut.
About the Tarbaḥt A' Design Award n Lfeṭṭa
Hupla Typeface Tasmekla n tsefsit d umedya n tsefsit d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Hupla Typeface Tasmekla n tsefsit d umedya n tsefsit ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Press Kit
- Unique Properties
- Hupla emerges as a stylistic font family, meticulously crafted as a mechanical font within a precisely defined grid. This design philosophy extends its versatility, making it an ideal choice for application at various sizes, seamlessly transitioning between text and display settings. Enriched with a comprehensive set of OpenType stylistic features, Hupla becomes more than just a typeface; it transforms into a dynamic tool for creative expression.
- Dimensions & Packaging
- The specimen dimensions are 210 x 290mm
- Tags
- Type design, Typeface, Specimen
- Production Technology
- Glyphs was used to create the Font family. The Type specimen book and box was printed as a limited run in offset digital, 6 color.
- Design Challenge
- The major challenge was to create a meticulously crafted mechanical font within a precisely defined grid, creating a contemporary visual language.
- Research
- Our research began with the origins of Swiss-type design, International Style, and Modernism of the Swiss Style, studying classical forms that could be expanded and adapted into new forms and shapes.
- Inspiration
- This Font family’s inspiration was to create a sleek and modern aesthetic with well-defined letterforms inspired by International, modernist, and Swiss styles. We decided that the typeface had to be constructed from straight lines and 45-degree corners, with the letter forms of even width, whereby spacing between words should always be related to the width of an individual character.
- Project Duration
- The font family was started in September 2023 and will be launched in Feburary 2024
- Operation Flow
- The font family will be launched as a retail font worldwide and used by international design firms.
- Patents
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
- Image Credits
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
