Summer Palace Tour Afeṣṣel n Tnezzayt (Brand Design) sɣur YeZhang d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
DdhebUnuɣ· 2024
Summer Palace Tour Afeṣṣel n Tnezzayt (Brand Design)
sɣur YeZhang
Amsaɣ: Beijing Jiaotong University
Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #158812Afeṣṣel
Ɣef Summer Palace Tour Afeṣṣel n Tnezzayt (Brand Design)
Summer Palace Tour d afeṣṣel n tnezzayt yettwaxedmen i tirza n umulli n Summer Palace (Lbeṛǧ n Unebdu) di Bgin. Kraḍ n yigrawen imeqqranen n tseddast ttwasunɣen s talɣa n 2.5D, i d-yeṭṭfen ugar n 20 n lebni n leqdim n Ccinwa, s yiniten aberkan, azeggaɣ d uzegzaw. Afeṣṣel-a yettuseqdec deg yisufaɣ n uselɣu, deg wallalen n lbiru akked tmektiyin, yettwasiggez ɣef lkaɣeḍ n tẓuri yettwaɣummen d lkaɣeḍ n tmahilt s usiggez n ugrid akked uḍebbeε s uwraɣ. Tabewwaṭ n lkaɣeḍ n tmahilt teṭṭef sin n yisulaɣ imeqqranen, ukkuz n tzelgiwin n tsura, aḍebsi n usleqqem, taɣlaft n tebratt akked ukaram n tira. Inebgawen zemren ad awin ayla n tebḥirt-a s ufus.
Asmekti
Ɣef Tarbaḥt A' Design Award n Ddheb
Summer Palace Tour Afeṣṣel n Tnezzayt (Brand Design) d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Summer Palace Tour Afeṣṣel n Tnezzayt (Brand Design) ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
- Tigejdiwin & Akemmus
- Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm - Tibzimin
- Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
- Tasnakta n Ufares
- A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
- Asewḥel n Usnulfu
- Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
- Anadi
- Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture. - Aseḥbiber
- To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
- Tanzagt n Usenfar
- The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
- Tanila n Umahil
- The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
- Ibrivan
- This work is all original images not copyrighted.
- Igmamen n Terbaɛt
- Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi - Imsuren n Tugniwin
- This work is all original images not copyrighted.
Yettwaxellṣen
Snirem Seld Designers.org
Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.
Ugar i tifin
Ifeṣṣelen yemcudden
Snirem ugar n ifeṣṣelen yewwin ammud seg twennaḍt-nni kan, ttwaferzent s lmeɛna.
