See The Unseen Askan Asimmer n Tẓuri Taskudant by Inception Cultural and Creative Co,. Ltd is a highly esteemed winner of the very prestigious 2024 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Teẓuri Tafessast d Usbeddi n Teẓuri Competition Category.
LfeṭṭaTaẓuri Tafessast· 2024
See The Unseen Askan Asimmer n Tẓuri Taskudant
by Inception Cultural and Creative Co,. Ltd
Client: GuangZhou TaiKooHui
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Taẓuri Tafessast Category
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- Verified Award Winner
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The Design
About See The Unseen Askan Asimmer n Tẓuri Taskudant
Mi d-iqerreb Aseggas Amaynut Aggur, tuget n yemdanen ttawḍen ɣer uẓawan n dragon yettwassnen, tarbaɛt tebɣa ad texleq tarmit n dragon ara d-iqqimen deg uẓekka yerna ara yessullay tikci d usmekti n yinebgawen ɣef dragon yeffer. S umezday d Penique Productions i Taikoo Hui Mall deg CNY, sdukklen tiknulujiyin tizuriyin d yimedyaten akken ad xedmen dragon yeffer s useqdec n film azegzaw awelhi i wakken ad bnun takerrust n tkuct, tallunt-a yettwasnifel tessuter-d aḥsust n tilelli teffer i yesseqdac asadur n yinebgawen deg wugur n dragon, s wakken ad d-awin lbarakat n useggas amaynut deg tallunt tamaynut yettwasnifel n ccenter.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
See The Unseen Askan Asimmer n Tẓuri Taskudant d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. See The Unseen Askan Asimmer n Tẓuri Taskudant ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- All around the world, Chinese communities are creating visible dragons, but the uniqueness of 'See the Unseen' lies in concealing the dragon. It is presented on the L3 floor of the mall in transparent glass boxes. Crafted in collaboration with artists using semi-transparent recyclable materials, these red boxes not only capture the imagination but also prompt viewers to contemplate the unseen wonders of the world. Additionally, the red inflatable space is to be seen as the main visual that brings blessings for this dragon new year.
- Dimensions & Packaging
- L3 GlassBox （33m x 34m)
Inflatable Plastic Color Film. plastic: low density polythene (LDPE) - Tags
- Dragon, Glass box, sustainable, ephemeral art, inflatable art, spatial art design, sculpture, balloon, contemporary art
- Production Technology
- - glass box (inflatable plastic color film)
- Inspiration
- "See the Unseen" portrays the dragon as an originally invisible entity. Reflecting this mysterious concept, the exhibition area features dragons presented within semi-transparent glass boxes made from recyclable plastic materials, creating an elusive sensation. Constructed by the collaborative artist team Penique Productions using red recyclable coloured film, these glass boxes allow viewers to immerse themselves in the presence of the dragon. Enhanced with lighting either during the night or day, this design not only alters the space in terms of texture, light, atmosphere, and drama but also deepens the contemplation and perception of the dragon as a mystical creature.
- Project Duration
- Jan 26th - Feb 25th in TaiKooHui GuangZhou, China
- Patents
- INCEPTION Cultural & Creative Co Ltd.,
- Team Members
- GuangZhou TaiKoo Hui (Swire Property)
Penique Productions & INCEPTION Cultural & Creative Co Ltd.,
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