Lbrunz Akemmus · 2024
Pepsi X Spotify Tabujadt n Waẓṭaḍ
by PepsiCo Design and Innovation
- Tarbaḥt A' Design Award n Lbrunz 2024 in Akemmus
- CLIENT: PepsiCo
- Estimated Number of Design Views: 32,713
- Verification code 2F49424E00 · Verify this award
Colors
About Pepsi X Spotify Tabujadt n Waẓṭaḍ
Pepsi x Spotify d asuneɣ n tqecwalt n waẓṭaḍ s uɛeddi ihran, yettwaxleq i uwar amaṣri. Anaẓur-a icudd tikta n uraɣbal n Pepsi akked Spotify s wazal-nsen. Ammuɣger ustan n Pepsi yettwaxelleṭ akked wazal azegzaw ifelfellen i gebḍan Spotify d ugama n rap deg Maṣer. Agilal yesqedec tanγit n glitch d yifelsan n ukaγeḍ igezmen s isefra yuran s ufus. Takarḍa QR i d-yettwasiggen ɣef tqecwalt tettaɛawan imdanen ad slen i wezlu n Pepsi i d-yettwaxelqen i tesɣunt n usali n idrimen. Yettwaxleq daɣen aɣawas n influencer akken ma yella d tqecwalt.
About the Tarbaḥt A' Design Award n Lbrunz
Pepsi X Spotify Tabujadt n Waẓṭaḍ d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Pepsi X Spotify Tabujadt n Waẓṭaḍ ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Pepsi X Spotify Tabujadt n Waẓṭaḍ yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Press Kit
- Unique Properties
- Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
- Inspiration
- In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.
