C'Est La Vie Boutique Timarka n twaraqt sɣur Fan Wang

C'Est La Vie Boutique Timarka n twaraqt sɣur Fan Wang d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

UzzalUnuɣ· 2024

C'Est La Vie Boutique Timarka n twaraqt

sɣur Fan Wang

Amsaɣ: C'est la vie Boutique

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ

10,603

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #160104

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef C'Est La Vie Boutique Timarka n twaraqt

C'est La Vie Boutique d timarka n twaraqt yettwaxedmen i wanek n lelbisa (fashion) yellan di Nanjing, tamdint n Ccinwa. Anek-agi ijemmeɛ ticraḍ n lelbisa n Ccinwa akked win n Trabbat (Western) deg waṭas n yiwenniten d yiskilen, daymi alugu (logo) yesseqdac tarrayt n usenfali yemxalafen akken ad d-yefk sser n yisenfaliyen-agi imxallaten. Tasekla n «sycamore» n Nanjing, d aḥric asertay ameqran n tmurt n temdint, tettwaxdem d tugna tagejdant yettarran ɣur-s. Aselway-agi yettwaxdem daɣen d tulmisin n usbeddi n uskulpṭur (sculpture) i izzin, i deg ugilal-is yettuɣalen yettbeggin timdint tettbeddel di yal wakud. Anagraw ukud yettemsizreg seg wudem asfli (flat) ɣer wudem asertay, akked usfli ɣer umgired.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

C'Est La Vie Boutique Timarka n twaraqt d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. C'Est La Vie Boutique Timarka n twaraqt ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This project is to design a visual system and art installations for a local fashion buyer's store in Nanjing, China. The main logo design is a "mix-up" design style with the store's name "C'est La vie" because the store is a collection of Chinese and Western fashion brands with various product categories and styles. The visual system consists of local elements as supporting graphics, such as the Nanjing Sycamore Tree and the Three-Ball Suzuki Tree. The visual presentation comprises 2D or 3D forms suitable for branding series mediums applications.
Tigejdiwin & Akemmus: The size may vary because there are different types of products.
Tibzimin: Branding
Tasnakta n Ufares: The realization of the design consists of a variety of materials and techniques.
Asewḥel n Usnulfu: The core of the design challenge is how to combine Nanjing's traditional culture with modern fashion elements to create a brand image that is both regionally distinctive and fashionable. This requires designers to delve into Nanjing's history, culture, art, and contemporary lifestyle, draw inspiration from them, and incorporate these elements into the brand design innovatively. Firstly, designers need to consider how to convey Nanjing's unique charm through visual elements. Secondly, brand storytelling is also an essential part of the design. Finally, sustainable development is an aspect of modern brand design that cannot be ignored. In summary, the Nanjing Sycamore Tree has become an iconic city landscape due to its historical origins. Continuing the concept of local design, this typical element is transformed into different forms of presentation, such as dynamic sculpture installations and visual elements of the brand to respond to these design challenges.
Anadi: C'est la vie Boutique, originating from Nanjing, the ancient capital of the Six Dynasties, is a local boutique that blends tradition and modernity, oriental aesthetics, and international fashion. The designers dig deep into Nanjing's rich history and culture, combining its unique regional characteristics with modern fashion elements, and are committed to creating a unique fashion brand that provides a distinctive shopping experience for consumers who pursue individuality and taste.
Aseḥbiber: Based on the concept of local design, the typical element of the Nanjing Sycamore Tree（Firmiana Simplex）was adopted as the key point, and firstly designed the dynamic sculpture art installation "Sycamore Forest," which rotates in a counterclockwise direction, and the inverted mirror of the tree maps the change of Nanjing city. On this basis, a three-dimensional image was used as the graphic element of the brand design, and the logo was designed in a mix-up style to emphasize the brand's characteristics. The design is from planar to spatial, static to dynamic, reflecting the localized multi-dimensional design thinking.
Tanzagt n Usenfar: The duration of the project is from June to September 2022, and the project location is in Nanjing.
Tanila n Umahil: The store opened in September 2022. Located in Nanjing, China.