Lfeṭṭa Unuɣ · 2024
Xuannao Master Cha Tamagit n Tnezzut
- Tarbaḥt A' Design Award n Lfeṭṭa 2024 in Unuɣ
- CLIENT: Shenzhen Chushan Design Culture Group Co., Ltd.
- Estimated Number of Design Views: 83,344
- Verification code 60072E391E · Verify this award
Colors
About Xuannao Master Cha Tamagit n Tnezzut
Xuannao Master Cha d tamagit n tnezzut i yettwaxedmen i yiwet n tnezzut tacinwat n latay yesɛan tirṣaṣin. Alugu yeskan-d apanda yettmeslayen Qi Gong acinwa ddaw n usekkil n Qi, yuran s uḍris n tira tucbiḥt s yini n ččina yiceɛlen. Tugna n upanda, iwumi qqaren Da Qi Xia, tesɛa udem yesɛan azal, tettmeslay-d ɣef tbɣest akked ṛṛuḥ yeddren. Tulmisin-agi cudden ɣer tirṣaṣin yellan deg latay. Tira tucbiḥt akked upanda rran tanezzut-agi teṭṭef iẓuran-is deg yidles n Ugmuḍ, yerna sishilen tissit-agi i yimsaɣen idiganen. Alugu ur yesɛi ara tiddi tusbiḍt, ihi taɣessa-ines akked tiddi-ines zemren ad ttwaseggmen i yal asnas.
About the Tarbaḥt A' Design Award n Lfeṭṭa
Xuannao Master Cha Tamagit n Tnezzut d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Xuannao Master Cha Tamagit n Tnezzut ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Press Kit
- Unique Properties
- The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
- Dimensions & Packaging
- The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
- Tags
- Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
- Production Technology
- Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
- Design Challenge
- The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
- Research
- "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
- Inspiration
- To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
- Project Duration
- The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
- Operation Flow
- Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
- Image Credits
- Chushan Design
