Journey To Lijiang Tazrarit n Isketchen by Jijing Ju

Journey To Lijiang Tazrarit n Isketchen by Jijing Ju is a highly esteemed winner of the very prestigious 2024 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.

UzzalUnuɣ· 2024

Journey To Lijiang Tazrarit n Isketchen

by Jijing Ju

Client: Northeastern University of China

Tarbaḥt A' Design Award n Uzzal Winner in Unuɣ Category

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Colors

The Design

About Journey To Lijiang Tazrarit n Isketchen

Tirna ɣer Lijiang d tazrarit n isketchen ɣef temdint n Lijiang deg Ccina. Isketchen-agi sqedcen tugna n yemcic n uqecwal, i yettwassnen s yisem n Wa Mao, d amagnu agejdan. Wa Mao d azamul adelsan adigan, yesduklen amussu-ines d amdal amenzaray akked yisirag n leqbayel n Lijiang. Izamulen adelsanen n zik ttwafeṭṭnen sɣur unadi, syen ad d-ttwalsen ussikel s wudem asirem agejdan. Tazrarit-agi tettwaxdem s uslugen n usnas n usenfar n vector, tettwasneflel s tikniyat n usiggez n uswir ɛlayen. Ẓẓwaǧeb-is d asnerni n tmuɣli akked ummagra n idles adigan.

The Recognition

About the Tarbaḥt A' Design Award n Uzzal

Journey To Lijiang Tazrarit n Isketchen d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Journey To Lijiang Tazrarit n Isketchen ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This group of illustrations cleverly uses the image of a tile cat as the visual focus, closely connected to multiculturalism, creating a unique and emotional atmosphere, showcasing the magnificent natural relics and profound ethnic charm of Lijiang to the audience. Wa Mao not only serves as an emotional guide, but also carries the essence of Lijiang's traditional culture, and presents it in a modern aesthetic way, injecting new era connotations into Lijiang's humanities and natural culture.
Dimensions & Packaging: 3600 x 3600 pixels, 300dpi, RGB.
Tags: Cultural symbol, the Old Town of Lijiang, illustration, IP image, national style illustration
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the abstract extraction and reorganization of Lijiang cultural symbols, combined with modern popular design trends and technological means through emotional interactive experience forms for dissemination, so as to keep up with the trend of the times, make progress in visual aesthetics, cultural inheritance, and form innovation, retain traditional charm, and keep up with the pace of aesthetic appreciation of the times.
Research: Lijiang, as a sacred land with many world cultural heritage sites, records the long history of human civilization development. Its unique geographical location, ancient town and district civilization, and natural scenery have nurtured Lijiang's unique material cultural heritage; The multi-ethnic environment and the skills passed down from generation to generation have also preserved rich intangible cultural characteristics for us, forming its unique cultural genes that should be protected and inherited, so that its culture does not disappear under the wave of commercial development and modern urbanization.
Inspiration: Using the cultural symbol of Lijiang's intangible cultural heritage, Wa Mao, as an index to connect the Lijiang cultural and tourism routes for illustration and image design. As a witness and guardian of the history of the ancient town, connect the diverse cultural landscapes of Lijiang. Using illustration language to express the outstanding talents of Lijiang, endowing traditional culture with new era connotations and modern forms of expression.
Project Duration: Launched in China 2023.
Operation Flow: Abstract extraction and reshaping of cultural symbols, spreading the urban culture of Lijiang in a highly creative and modern aesthetic way. Deeply exploring the unique charm and profound heritage of Lijiang culture, it has aroused people's love and awareness of the protection of Lijiang urban culture.
Image Credits: Image #1 : Illustration Ju Jijing 2023.
Image #2 : Illustration Ju Jijing 2023.
Image #3 : Illustration Ju Jijing 2023.
Image #4 : Illustration Ju Jijing 2023.
Image #5 : Illustration Ju Jijing 2023.