Lbrunz Unuɣ · 2025
Borna Sazegan Tasnamit n Trademark
- Tarbaḥt A' Design Award n Lbrunz 2025 in Unuɣ
- CLIENT: Doraj Design House
- Estimated Number of Design Views: 12,587
- Verification code 93275CA85A · Verify this award
Colors
About Borna Sazegan Tasnamit n Trademark
Borna Sazegan d tasnamit n trademark i d-yettwaxdamen i tkebbanit i ibennun tibnitin timeqqranin. Tasnamit-a tebna ɣef izirigen, tettwasuref-ed seg izirigen i mgirradin n tbenna n wuzzal i yettwaseqdacen deg lebni. Izirigen-a sawalen-d udmawen n lxiwanat anda i yezmer ad d-iban wallal n tbenna. Yal alɣem yesɛa lmeɛna-s: aɛejmi-nnig-n yeɛni tazmert d uqarrub, aɛewdiw yeɛni territ, izem yeɛni tazwart, ma d izem-abarani (lyun) i d-yezwaren agraw. Ini-yagi ideg llan yini iɛeznuqen d wiyaḍ ismawnen skanayen tazmert d lehna. Iṣuraf-a zemren ad ttwasqedcen s wudem awezlan neɣ s wudem ummid.
About the Tarbaḥt A' Design Award n Lbrunz
Borna Sazegan Tasnamit n Trademark d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Borna Sazegan Tasnamit n Trademark ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Borna Sazegan Tasnamit n Trademark yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Press Kit
- Unique Properties
- Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
- Dimensions & Packaging
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- Tags
- Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
- Production Technology
- The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
- Design Challenge
- The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
- Research
- Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
- Inspiration
- Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
- Project Duration
- The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
- Operation Flow
- Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
- Patents
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- Image Credits
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