Inmyes Tanudmit n tsertit sɣur Chungsheng Chen and Jinhe Wang

Inmyes Tanudmit n tsertit sɣur Chungsheng Chen and Jinhe Wang d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

UzzalUnuɣ· 2024

Inmyes Tanudmit n tsertit

sɣur Chungsheng Chen and Jinhe Wang

Amsaɣ: Tainan University of Technology/Product Design Department

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ

17,895

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #161001

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Inmyes Tanudmit n tsertit

Inmyes d tanudmit n tsertit i d-yettwaxdamen i tkebbanit n tesfayen n tbaraziyin. Isem-a i-d yekka seg tefyirt "in my eyes" (deg wallen-iw), yesskan tikti n tmuɣli ɣef ddunit seg tama tudmawant. Asekkil amenzu s ustuf yeqqar-ed assaɣ aqrib d udmawan gar mkul amsaɣ. Asekkil M yettwaskar akken ad d-yesken tuzzant n ufus, d talɣa n laman gar tanudmit d imsaɣen-is. Alugu-agi yettwasnas ɣef yiɣlafen n tbaraziyin, ikaramen n leɛmal, aɣlaf, ismal web akked imedyaten unnig. Ini-nni ttwaknan s RGB, CMYK akked Pantone i uskan igenwan ɣef akk imedyaten.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Inmyes Tanudmit n tsertit d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Inmyes Tanudmit n tsertit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
Tigejdiwin & Akemmus: Minimum height of the logo: 4 mm
Tibzimin: Branding, Visual Identity, Logo Design, Lenses, Eyeglass
Tasnakta n Ufares: The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
Asewḥel n Usnulfu: Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
Anadi: iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
Aseḥbiber: The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
Tanzagt n Usenfar: The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
Tanila n Umahil: The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
Igmamen n Terbaɛt: ChungSheng Chen
JinHe Wang
TingYuan Lin
WanYun Lo
Tainan University of Technology/Product Design Department
Acdesign Associates International Co.,Ltd
Bin Shyh Enterprise Co.,Ltd.
Imsuren n Tugniwin: Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.