Giao Hang Tiet Kiem Asnulfu n Tmatart sɣur M-N Associates

Giao Hang Tiet Kiem Asnulfu n Tmatart sɣur M-N Associates d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LfeṭṭaUnuɣ· 2024

Giao Hang Tiet Kiem Asnulfu n Tmatart

sɣur M-N Associates

Amsaɣ: M — N Associates

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ

115,625

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #161550

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Giao Hang Tiet Kiem Asnulfu n Tmatart

Tizrirayt n usnulfu n tmatart n Giao Hang Tiet Kiem (GHTK) tban s tideț tazzla d yidles n Viyetnam. Yettwasekru-d seg teɛradin n imutuṛen d tkarḍiwin n iberdan iẓṣiḍen, alugu amaynut d tmelqaḍt n "Taḍewsa n teflest" ttawin-d lfeṛḥ d tflest s usemsed umḍin. Tasefsayt tazirayt tban-itt tezmert tamḥizzit n yidgan n temdinin n Viyetnam, s wezref n usnirem d yimḍanen idigan deg tallit tumḍint. Tarrayt-a tamaynut tesmad gar uẓar d usmerni, tettwali lǧewher n tudert tamdint tazirayt n Viyetnam.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Giao Hang Tiet Kiem Asnulfu n Tmatart d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Giao Hang Tiet Kiem Asnulfu n Tmatart ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
Tigejdiwin & Akemmus: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
Tibzimin: branding, logistic, dynamic, vietnam, green, digital
Tasnakta n Ufares: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
Asewḥel n Usnulfu: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
Anadi: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
Aseḥbiber: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
Tanzagt n Usenfar: The project was done within 6 months and was launched officially February 2024
Tanila n Umahil: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
Igmamen n Terbaɛt: Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh