High Mountains Flowing Water Tamagit Tazrit n Temskant by Baoquan Luo, Jiamin Feng and Zhiwei Lv is a highly esteemed winner of the very prestigious 2025 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.
LfeṭṭaUnuɣ· 2025
High Mountains Flowing Water Tamagit Tazrit n Temskant
by Baoquan Luo, Jiamin Feng and Zhiwei Lv
Client: LanceDesign(Guangzhou)Co.,LTD
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Unuɣ Category
Verified Award Winner
Verify Award Status for #163317The Design
About High Mountains Flowing Water Tamagit Tazrit n Temskant
High Mountains Flowing Water d taffict akked tmagit tazrit i d-yettwaxedmen i temskant n tẓuri tacinwat d tṭalyanit. Afeṣṣel-agi yessedduklen iferdisen n Usammar d Utaram iwakken ad d-yessken abeddel n yidles gar-asen. Isekkilen icinwaten n wedrar d waman ddukklen d isekkilen n teglizit deg yiwet n tuzzya n tira ifazen yettazzalen, ma d isekkilen M akked W snulfan-d talɣa i d-yesmektayen tigejdit tarumanit. Initen n uzeggaɣ, amellal d uzegzaw ttmeslayen-d ɣef unay aṭalyani. Azwel n temskant, azemz d wadeg uran s tira meqqren iwakken ad ttwaɛeqlen s zzerb. Ticekkaṛin, ibeḥbaḥen d tbadjiwin n yixeddamen sɛan yiwen n ufeṣṣel azri.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
High Mountains Flowing Water Tamagit Tazrit n Temskant d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. High Mountains Flowing Water Tamagit Tazrit n Temskant ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The carefully layered layout creates a sense of exploration and discovery, symbolizing the precious value of finding a kindred spirit amid the complexities of the world. By blending Eastern and Western artistic elements, the poster communicates the idea that art transcends borders, showcasing the dynamic cultural dialogue and synergy between Chinese and Italian artists.
- Production Technology
- This design is clean yet impactful, featuring a bold yet harmonious palette of red, white, and green. These colors not only evoke the Italian flag but also, through the dynamic interplay of red lines and green strokes, convey a sense of flowing vitality. The irregular layout enhances the poster’s dynamism, while the thoughtfully arranged elements create a fresh visual experience, underscoring the exhibition’s uniqueness and artistic appeal.
- Design Challenge
- This design’s layout may appear casual, yet it’s meticulously planned. Key details such as the exhibition title, date, and venue are highlighted with larger fonts and distinctive colors, ensuring quick viewer recognition. To further enhance audience engagement and user experience, peripheral items such as tote bags, fans, and staff badges adopt the same visual design as the poster, reinforcing a cohesive, unified look across all materials.
- Inspiration
- This poster draws its inspiration from the fusion of Chinese aesthetics with Italian art, aiming to convey a profound cultural exchange and mutual understanding between the two nations through visual language. The classic theme of mountains and flowing water meet their match is woven into the design, emphasizing the concepts of knowing and encountering.
- Operation Flow
- The poster design artfully merges Chinese and English typography, capturing the essence of East-West cultural fusion. A central, intertwined motif symbolizes the dialogue and interaction between diverse cultures. The main visual integrates the Chinese characters for "Mountain" and "Water" with the English letters, creating a unique typographic effect. The letters "M" and "W" form a Roman column-like structure while representing the initial "I." Calligraphic strokes seamlessly link the characters for "Mountain" and "Water" in a single, fluid motion, highlighting the essence of Eastern aesthetics. Green brushstrokes flow across the design, enhancing its vitality and fluidity and reinforcing the "High Mountain and Flowing Water" theme.
- Team Members
- Baoquan Luo, Jiamin Feng, Zhiwei Lv
- Image Credits
- LanceDesign(Guangzhou)Co.,LTD
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