Ddheb Askan Azenzal · 2025
Krungthai Money Expo 2024 Anegraw n Tnezzut d Uskan
- Tarbaḥt A' Design Award n Ddheb 2025 in Askan Azenzal
- CLIENT: The Others Co., Ltd.
- Estimated Number of Design Views: 24,014
- Verification code 04BB7C6793 · Verify this award
Colors
About Krungthai Money Expo 2024 Anegraw n Tnezzut d Uskan
Tagejdit n Krungthai Bank deg Money Expo 2024, i d-yettekkan seg uɣersiw Vayupaksa deg llogo-nnes, tessekned asentel n Empowering Tomorrow s tneɣrut telɣaɣt, tamaynut. Ɣef teɣzi n 1,000 n imitren imrabɛen, tasarutt n tgejdit tecba ɣer yiferwanen yernun i yettwagen s uwziɣ d polycarbonate s tisertiyin d atmaten n tiririt. Aɣawas yeldin yettarra-d akcem seg akk tama, ma d yikeffay n teɣzi yemgaraden yessarway aṭṭaf gar tyuniyin. Tafat ɣef tisertiyin ternu-d asiren ittebratin d akuli, tessextirem tignit-nnes tebrek u tessekded tuɣdaṭ n Krungthai n Empowering Better Life for All Thais.
About the Tarbaḥt A' Design Award n Ddheb
Krungthai Money Expo 2024 Anegraw n Tnezzut d Uskan d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Krungthai Money Expo 2024 Anegraw n Tnezzut d Uskan ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Press Kit
- Unique Properties
- The design aligns the Brand Concept with the Design Statement and showcases Krungthai Bank's brand idea at Money Expo 2024 . It stands out from other banks' pavilions in terms of its distinctive space design.
The design of Krungthai Bank’s pavilion at MONEY EXPO 2024, inspired by the wings of the Vayupaksa bird from the bank’s logo, reflects the concept of "Empowering Tomorrow." Covering 1,000 square meters, the pavilion features a roof resembling stacked wings, symbolizing the limitless potential of the bird's wings. This striking design enhances the bank's modern image and reinforces its mission of "Empowering Better Life for All Thais," aiming to attract new customers. - Dimensions & Packaging
- 1,000 square meters
- Tags
- #Krungthai #KrungthaiMoneyExpoBangkok2024 #ktbmoneyexpo2024 #empoweringtomorrow #theothersdstgr #dstgrtheothersevt #iameverythingco #HIOconnexion
- Production Technology
- The pavilion features an open-space design with furniture tailored to meet the diverse needs of its services. Mixed-height chairs and tables enhance connectivity between units while maintaining their independence. Designed without a distinct front or back, the pavilion allows easy access from all directions. For lighting, fixtures are installed on the fins, creating a transparent effect and an illusion of layers in the rooftop space.
- Design Challenge
- The design aligns the Brand Concept with the Design Statement and showcases Krungthai Bank's brand idea at Money Expo 2024 . It stands out from other banks' pavilions in terms of its distinctive space design.
- Research
- The pavilion, occupying an area of 1,000 square meters, has a roof resembling stacked wings, embodying the skeleton of bird wings that can spread indefinitely. The main structure is made of steel and polycarbonate, with fins on the top resembling bird feathers.
- Inspiration
- The design of Krungthai Bank’s pavilion at MONEY EXPO 2024 is inspired by the wings of the Vayupaksa bird, the bird of paradise, which is featured in the bank’s logo.
- Project Duration
- 16-19 May 2024, IMPACT Arena, Muang Thong Thani, Nonthaburi, Thailand
- Operation Flow
- Its open-space design and furniture fittings are tailored to meet the different needs of each service provided within the area. The chairs and tables are of mixed heights to emphasize the connectivity between units, creating a connection between the lower mass and the roof yet remaining independent of each other. The pavilion is designed to have no front or back, allowing easy entry from all directions. As for lighting design, the lights are installed on the fins to create a transparent effect and an illusion of layers in the space on the roof.
- Image Credits
- Image #1: Photographer DOF Depth of Field Co., Ltd., 2024
Image #2: Photographer DOF Depth of Field Co., Ltd., 2024
Image #3: Photographer DOF Depth of Field Co., Ltd., 2024
Image #4: Photographer DOF Depth of Field Co., Ltd., 2024
Image #5: Photographer DOF Depth of Field Co., Ltd., 2024
