Nowy Styl Abrak n Uskan by Konarski and Bzowski Piotr Duraj is a highly esteemed winner of the very prestigious 2026 Tarbaḥt A' Design Award n Ddheb in Afeṣṣel n Tansekta n Uskan Azenzal, Igensawen d Uskan Competition Category.
DdhebAskan Azenzal· 2026
Nowy Styl Abrak n Uskan
by Konarski and Bzowski Piotr Duraj
Client: Konarski & Bzowski
Tarbaḥt A' Design Award n Ddheb Winner in Askan Azenzal Category
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The Design
About Nowy Styl Abrak n Uskan
Nowy Styl d abrak n uskan yettwaxedmen i uskan n yemyuraden n lbiru deg yiwet n tmesbanit n tnezzut. Abrak-a yeṭṭef 607,5 n lmitrat imkuẓen, yerna yeḍfer imenzayen n usenqed abyufili. Talɣa-ines tebna ɣef umettil n ttejra, i d-yettwaskanen s yiḍrisen yebnan. Iɛessasen n waḍu ttaken-d aḍu aleqqaq i d-yesnernayen tudert deg umkan, ma d tafat taḥmayant tesmektay-d tafat n yiṭij i d-yettɛeddin gar yiferrawen. Asenqed-a yessers tarmit n umdan uqbel aznuzu usrid. Iswi-ines d askan n wamek i yezmer umkan n uxeddim ad yefk afus i lehna, ad yessenqes lḥir yerna ad yessali aḥerri.
The Recognition
About the Tarbaḥt A' Design Award n Ddheb
Nowy Styl Abrak n Uskan d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Nowy Styl Abrak n Uskan ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For Orgatec 2024, Nowy Styl presented an anthropological experiment in workplace wellbeing. As a brand specializing in office furniture, the company aimed to showcase its products from an entirely new perspective. The radical concept addressed a fundamental human paradox — the simultaneous yearning for nature and the need for controlled environments. Despite technological progress, Nowy Styl recognized that people still crave a primal connection with the natural world.
- Dimensions & Packaging
- The stand is 607,5 square metres.
- Tags
- fair, wellbeing, nature, personification, control, instinct
- Production Technology
- In our design process, we drew inspiration from the metaphor of a tree, manifesting this concept through the physical objects we created. To enhance immersion and create an otherworldly experience, we incorporated motion using fans, simulating a gentle breeze that animated the environment. This movement not only brought dynamism to our designs but also fostered a sense of tranquility.
The implementation of warm lighting was crucial in evoking the sensation of sunlight filtering through leaves. This strategic lighting choice added depth and warmth to the surroundings, enhancing the overall atmosphere. - Design Challenge
- Mind seeks comfort and patterns that can lean on, because it feels safe. Moment when we go beyond our comfort zone isn't pleasant, but only by doing so, we can grow. This project rejected trade fair norms twice over: first by involving non-design teams in creation, then by prioritizing human experience over hard selling. The stand didn't just showcase furniture; it demonstrated how workspaces could (and should) make us feel.
- Research
- Our design research for the Nowy Styl project was rooted in understanding the profound impact of urbanization on mental health and well-being. We utilized various design tools and technologies, including 3D modeling software, mood boards helped us curate materials and colors that resonate with nature. We also created a lot of mockup projects to ensure good quality and translation from idea to reality.
- Inspiration
- Inspiration for our project arose from the increasing disconnection from nature due to urbanization, impacting mental health and creativity. Focusing on biophilic design, we aimed to integrate natural elements to promote well-being, reducing stress and enhancing focus. We collaborate with AI paradoxically - became a creative process in which we needed to balance technology with our human intuition. Our task was to transform preliminary abstract visions into concrete, tangible solutions.
- Project Duration
- The project was designed in July and August 2024, and it's exhibited on Orgatec 2024 in Cologne, Germany.
- Operation Flow
- Focusing on the human experience through design not only improves employee retention and satisfaction but can also lead to better organizational outcomes due to motivated and engaged employees. Here, we created that perfect balance between the comfort of wilderness and unpredictability.
- Team Members
- Designer: Artur Suchan
Designer: Piotr Duraj
Project Managers: Sebastian Duda, Daniel Konarski, Jaroslaw Bzowski - Image Credits
- Image #1: Photographer Michal Jaworski, Orgatec, 2024.
Image #2: Photographer Michal Jaworski, Orgatec, 2024.
Image #3: Photographer Michal Jaworski, Orgatec, 2024.
Image #4: Photographer Michal Jaworski, Orgatec, 2024.
Image #5: Photographer Michal Jaworski, Orgatec, 2024.
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