Kweichow Moutai Osaka Expo Edition Asemsed n ccṛab by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2026 Tarbaḥt A' Design Award n Ddheb in Afeṣṣel n Ukemmus Competition Category.
DdhebAkemmus· 2026
Kweichow Moutai Osaka Expo Edition Asemsed n ccṛab
by Ying Song Brand Design Shenzhen Co., Ltd
Client: Kweichow Moutai Co., Ltd.
Tarbaḥt A' Design Award n Ddheb Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #177057The Design
About Kweichow Moutai Osaka Expo Edition Asemsed n ccṛab
Kweichow Moutai Osaka Expo Edition d afeṣṣel n usemsed i ccṛab n usmekti yettwaxedmen i Texxamt Tagraɣlant n Osaka 2025. Talɣa-ines tekka-d seg wudem n beṛṛa n Uxxam n Ccinwa, tesmektay-d daɣen tiferka n uɣanim n idlisen iqburen n Ccinwa. Taqerεunt n uceqquf tbedd deg yiwet n tmurt n uzzal, ma d tabewwaḍt tettwaxdem s telwiḥt n uɣanim yettḥadaren twennaḍt, s uzzal akked uglim aramsu. Yiwet n tzikkent n wakud n uzzal ɣef ufella n tbewwaḍt tesskan-d assaɣ aɣezfan yellan gar tecraḍt-a d Texxamt Tagraɣlant. Yiwen ufus n uzzal yesεan talɣa n ucbayli n ccṛab yettεedday ɣef tzikkent n wakud iwakken ad yezzi ad yeldi tabewwaḍt.
The Recognition
About the Tarbaḥt A' Design Award n Ddheb
Kweichow Moutai Osaka Expo Edition Asemsed n ccṛab d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Kweichow Moutai Osaka Expo Edition Asemsed n ccṛab ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a commemorative liquor designed by Maotai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old intersection of Maotai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
- Dimensions & Packaging
- A box and a bottle / 140mm x 105mm x 280mm / Ecological bamboo board, ceramic bottle, metal, artificial leather/
- Tags
- Chinese Baijiu packaging, packaging design, commemorative wine
- Production Technology
- It’s a commemorative liquor designed by Moutai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old communication between Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
- Design Challenge
- The most difficult part of the design is how to combine Moutai culture with World Expo culture. If the product is designed to be unique and impressive. When we decided to use metal parts to present the concept of a century long timeline, we faced the challenge of opening it. However, by using the metal handle of the wine jar to rotate the box open, we cleverly solved this problem, added unique creativity to the product, and left a deep impression on people
- Research
- Research type: Baijiu packaging
Research objective: To commemorate the centennial intersection of Moutai and the World Expo
Methodology: Seeking inspiration from the elements of the World Expo
Data collection and research tools: Architectural characteristics of the China Pavilion at the World Expo. design software
Participant or Experiment: Designer
Result: The product has been successfully launched and received high attention and praise.
Insights and Influence: Effectively promoted the brand - Inspiration
- The packaging is inspired by the exterior design of the China Pavilion at the 2025 Osaka World Expo, featuring traditional Chinese book styles and bamboo as the core design element. The bottle is surrounded by metal landscapes, symbolizing the concept of 'harmony between man and nature' and showcasing Maotai's green brewing philosophy to the world. The metal at the top of the box is a creative timeline that blends Maotai and the centennial intersection of the World Expo together. The rotating metal handle is a wine jar, and sliding the jar can cleverly rotate to open the box.
- Project Duration
- The project started construction in Shenzhen in October 2024, was completed in Shenzhen in May 2025, and was launched on June 5, 2025 at the China Pavilion of the Osaka World Expo in Japan.
- Operation Flow
- Find the metal handle in the shape of a wine jar at the top of the wine box, and rotate it along a metal track like a timeline to open the outer box. After opening, find the hidden button on the red leather at the neck of the bottle, open the button, and take out the bottle. Rotate the bottle cap and open the bottle.
- Team Members
- Yingsong chen
Yuntao Zhang
Gengjie Zheng
Jiacen Xu
Shujie Yang
Mengyuan Wang - Image Credits
- Image #1:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #2:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #3:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #4:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #5:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
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