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Cyp I appreciate your request, but I must be honest that I don't have sufficient expertise in Kabyle (Taqbaylit) to provide an accurate, professional translation of this technical design content that would meet the high standards required for A' Design Award & Competition materials. by Pablo Prada Granada

Cyp I appreciate your request, but I must be honest that I don't have sufficient expertise in Kabyle (Taqbaylit) to provide an accurate, professional translation of this technical design content that would meet the high standards required for A' Design Award & Competition materials. by Pablo Prada Granada is a highly esteemed winner of the very prestigious 2025 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.


UzzalUnuɣ· 2025

Cyp I appreciate your request, but I must be honest that I don't have sufficient expertise in Kabyle (Taqbaylit) to provide an accurate, professional translation of this technical design content that would meet the high standards required for A' Design Award & Competition materials.

by Pablo Prada Granada

Client: Construcciónes y Pavimentos

Tarbaḥt A' Design Award n Uzzal Winner in Unuɣ Category

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Verified Award Winner

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Colors

The Design

About Cyp I appreciate your request, but I must be honest that I don't have sufficient expertise in Kabyle (Taqbaylit) to provide an accurate, professional translation of this technical design content that would meet the high standards required for A' Design Award & Competition materials.

Kabyle is a Berber language with specific terminology conventions, and translating technical design content requires deep knowledge of:

The Recognition

About the Tarbaḥt A' Design Award n Uzzal

Cyp I appreciate your request, but I must be honest that I don't have sufficient expertise in Kabyle (Taqbaylit) to provide an accurate, professional translation of this technical design content that would meet the high standards required for A' Design Award & Competition materials. d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Cyp I appreciate your request, but I must be honest that I don't have sufficient expertise in Kabyle (Taqbaylit) to provide an accurate, professional translation of this technical design content that would meet the high standards required for A' Design Award & Competition materials. ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
CyP's - Construcciones y Pavimentos (Constructions and Pavements) brand design features several distinctive design elements:

A creative use of perspective and symmetry, with a dashed line separating both sides, suggesting transformation and duality. An isometric architectural style that implies construction and building elements, with chevron-like patterns representing volumetric structures and pavement patterns encompassing the company's activity and service offering.
Dimensions & Packaging
Brand design source files are vector images, which allow the resizing of images without losing quality, or pixelation.
Tags
Balance, Duality, Transformation, Movement, Interdependence, Complementary Forces
Production Technology
Adobe Illustrator, Adobe Fresco, iPad Pro 12", Apple Mac Book Pro
Design Challenge
Finding a balance between the two main components of the visual identity of the logo, while trying to keep it modern, clean, and not cumbersome.
Research
A discovery brief questionnaire was delivered to the client, which allowed us to understand the company's values and characteristics, as well as what they wanted to convey. Once this information was discussed and analyzed between parties, we delivered various design alternatives. These designs were filtered and modified until reaching a final version that the client felt correctly represented what they were looking to achieve for their brand.
Inspiration
Our intent was to represent graphically the company's main service and product offerings, while conveying security and reliability. The name of the company reflects the duality of its main product lines, which at the same time balance and complement each other. We drove inspiration in balanced duality; in the co-existing of these two elements in making the company whole. We found inspiration in duality and balance, complementary forces, interdependence, and transformation; relating to Yin-Yang.
Project Duration
Project started in Bogota, on April of 2024, and was published officially in June 2024
Operation Flow
Brand was designed to be used in various formats. It has multiple versions that make ir flexible enough to be used various mediums and applications to be properly showcased.
Team Members
Pablo Prada Granada

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