Ɛeddi ɣer ugbur
Amores Salon n Tjemlit sɣur A4DH Branding Services

Amores Salon n Tjemlit sɣur A4DH Branding Services d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.


LfeṭṭaUnuɣ· 2025

Amores Salon n Tjemlit

sɣur A4DH Branding Services

Amsaɣ: A4 Design House

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #169511

Initen

Afeṣṣel

Ɣef Amores Salon n Tjemlit

Amores, salon n tjemlit alemmas di Dubai, yesken-d taɣellist s timagit n tefkult yessemday tatrart d udles aɣelnaw. Yettwafeṣṣel akken ad ijerreḍ imeẓli yemxallafen, s usemher ɣef tilawin timegradiyin timufrayin, tutlayt-is tanawayt tettak seg iferdisen iklasikiyen n teɣremt n tjemlit am isennuyen, timšaṭin, ijeblalen d imqasen, i yettwalesn i tikelt-nniḍen s uɣanib aqbur. S tesnari seg tsneṭict taɛrabt akked yinegluften n tmurt n Lxij am itran d izegran, timagit-a tesken-d taɣellist d tira. Tiglimin tigejdanin ssetganen tineẓruyin n Limeṛat Teɛrabin Yeddukklen, ma d logo yettwafeṣlen s umhal yesseknay tanetṭut deg meṛṛa tneqqiḍin n wemsasa.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Amores Salon n Tjemlit d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Amores Salon n Tjemlit ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
Amores identity design is influenced by Arabic architecture, incorporating motifs from Dubai landmarks and natural elements from the Gulf region, such as palm trees and the graceful gazelle. These visuals, symbols of beauty and femininity, align with the cultural context of the GCC region. The result is a harmonious blend of elements that create engaging patterns, effectively conveying the brand story and emotions.
Tigejdiwin & Akemmus
Amores color palette combines trending beauty industry hues with warm, nude and earthy tones inspired by the UAE natural landscapes. Shades reminiscent of deserts, golden sands, and sunlit vistas shape a brand identity that feels modern yet deeply connected to its geographical roots.
Tibzimin
branding, brand identity, identity design, logo design, visual language
Tasnakta n Ufares
Amores also offered a range of beauty products, including skincare and haircare items, creams, and gift sets. Naturally, we extended the visual identity to these packaging designs, creating a cohesive aesthetic across the entire product line.
Asewḥel n Usnulfu
The creative direction drew inspiration from iconic elements of the beauty industry; mirrors, combs, crowns, and scissors; yet reimagined them through the lens of classical and vintage styles. This artistic choice evoked a sense of nostalgia and authenticity, allowing the audience to feel a genuine connection to the brand spirit.
Anadi
Amores, a premium beauty lounge located in the heart of Dubai, stands as a beacon of elegance in one of the most historic and culturally rich neighborhoods. The primary objective in crafting the visual identity of Amores was to create a brand that harmoniously blends modernity with a profound sense of heritage, capturing the essence of Arab culture. The brand was envisioned to resonate with a diverse audience of premium clients, and a particular focus on attracting noble Emirati women who embody grace and tradition.
To achieve this vision, a dynamic approach was adopted in the visual identity design.
Aseḥbiber
Amores logo design uses elegant capital letters with delicate curves for the logotype, symbolizes the presence of some women together, showcasing femininity, elegance, and confidence. Each figure embodying charm, sophistication, and an understated allure.
Tanzagt n Usenfar
The project started in Jun 2024 in Dubai and finished in Aug 2024 in Dubai, and was launched in Jan 2025.
Tanila n Umahil
Amores identity extended and integrated into every physical and digital touchpoint of the brand, from product packaging to its presence across social media and the website. Wherever the name Amores appears, its unique visual signature is sure to leave a lasting impression.
Igmamen n Terbaɛt
Creative Director: Mehdi Javadinasab

Design Director: Amir Asgharzadeh

Graphic Designers: Mehdi Javadinasab, Nasrin Dashti, Mohammad Rajabi, Sepideh Chamani, Matin Etedal

Design QC: Vida Valizadeh

Motion Designer: Pariya Tabrizi

Ui/Ux Designer: Fatemeh Abbasi

Photographer: Ali Moradi

Project Manager: Zahra Hashemi

Account Director: Baha Khatambakhsh

Account Executive: Ghazal Babajani
Imsuren n Tugniwin
Photographer Ali Moradi, Amores, 2024.

Yettwaxellṣen

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