Cheetos Cheesy Verse 2024 Aslugen n Uskan Alqayan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan Competition Category.
UzzalAgensu· 2025
Cheetos Cheesy Verse 2024 Aslugen n Uskan Alqayan
by PepsiCo Design and Innovation
Tarbaḥt A' Design Award n Uzzal Winner in Agensu Category
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The Design
About Cheetos Cheesy Verse 2024 Aslugen n Uskan Alqayan
Cheetos Cheesy Verse 2024 d yiwet n tirmit n uskan alqayan i d-yettwaxedmen di Mexico City. Tuffɣa tis tlata n usenfar-a teldi di yulyu 2024, tettwasken-d s ubadu n unmagg n tmagit Chester Cheetah. Aslugen-a issawel i inebgawen ad steqsin ɛeecra n tirmiyin yemgaraden, mkul yiwet ɣur-s aseddi ɣer wugur n Cheetos yemgaraden, deg-sen Torciditos, Bolitas, Colmillos, Flamin Hot, Poffs akked Popcorn. Mkul asegzawal ɣur-s asentel-ines akked twenza-ines. Tamenna, lqid akked lmakla d tlata n isental agejdanen n uslugen meṛṛa.
The Recognition
About the Tarbaḥt A' Design Award n Uzzal
Cheetos Cheesy Verse 2024 Aslugen n Uskan Alqayan d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Cheetos Cheesy Verse 2024 Aslugen n Uskan Alqayan ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In July 2024, mischievous Chester Cheetah opened a portal to the different worlds of Cheetos. The fun, famous feline presented the third edition of the Cheetos Cheesy Verse, an immersive experience created by our team in Mexico City. This year, the Cheetos Cheesy Verse was back and cheesier than ever. We wanted the immersive experience to be bigger than previous years, so we invited the Cheetos faithful to explore the world of Cheetos through 10 unique experiences.
- Inspiration
- Inspired by the unique personalities within the Cheetos portfolio, we created a universe of different flavors and different worlds. Each Cheetos snack — Torciditos, Bolitas, Colmillos, Flamin' Hot, Poffs, and Popcorn — had its own experience, always with a gravitational pull toward entertainment, fashion, and food, the centers of gravity in the Cheetos Cheesy Verse.
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