Plastic Heart Tawuri Tagejdant: Asseklu n Tsekla n Umidya LED sɣur SuKang You

Plastic Heart Tawuri Tagejdant: Asseklu n Tsekla n Umidya LED sɣur SuKang You d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Isebdaden Iusnilaen d Umḍinen n Teẓuri.

LbrunzIsebdaden Umḍinen· 2025

Plastic Heart Tawuri Tagejdant: Asseklu n Tsekla n Umidya LED

sɣur SuKang You

Amsaɣ: SuKang You (Hongik University)

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Isebdaden Umḍinen

14,031

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #169578

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Plastic Heart Tawuri Tagejdant: Asseklu n Tsekla n Umidya LED

Aḍris n Tektabt: Plastic Heart d asseklu n tsekla n umidya LED azayez i d-isbeggnen tignit tawaɣitant i d-yekka seg ibruriyen n plastik. Amahil-agi n tsekla yetteddu s wugur n wul yettwabnan seg ibruriyen n plastik s waṭṭas n ini, yettergigi s wenagar arurad am wugur yeddren. Tullest artificial tagensant akked tignit n neural radiance field ttwaseqdacent i wesnulfu n tugniwin tlata n tsuraf, i d-yettwaseglen s usemyizwer amiḍan akked ukemmel n tuguriwin. Tavidyut-agi tettwaheggi s ṛbeɛṭac n tergalin n uskan i tesfaltin tizuyaz timeqqranin. Wul-agi yezmer ad yili ayla n umdan, n lweḥc neɣ n ddunit meṛṛa.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Plastic Heart Tawuri Tagejdant: Asseklu n Tsekla n Umidya LED d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Plastic Heart Tawuri Tagejdant: Asseklu n Tsekla n Umidya LED ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Plastic Heart Tawuri Tagejdant: Asseklu n Tsekla n Umidya LED yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Plastic Heart is a Public LED Media Art installation that visualizes the environmental crisis caused by plastic waste. The artwork takes the form of a heart, constructed from colorful plastic debris, pulsating rhythmically like a living organ. Utilizing AI-generated imagery and NeRF technology, the piece transforms digital artwork into a striking 3D visualization. The LED display enhances its immersive quality, engaging the audience with a thought-provoking spectacle.
Tigejdiwin & Akemmus: Plastic Heart is a public LED media installation designed for public spaces. The project was exhibited at COEX Mall in Gangnam, Seoul, South Korea, displayed on a 4224mm (W) × 1944mm (H) anamorphic LED screen. It was adapted for 14 different screen formats, ensuring compatibility across diverse public display environments. The video was created with high-resolution techniques to maintain visual clarity on large-scale digital displays.
Tibzimin: Plastic Heart, Public LED Media Art, Environmental Awareness, Generative AI, NeRF Technology, Digital Art, Motion Graphics, Sustainable Design, Plastic Pollution, Visual Storytelling
Tasnakta n Ufares: Plastic Heart was created using generative AI to generate 3D visualizations, which were then refined through digital compositing. This public LED media installation is a video-based artwork designed for large-scale display. NeRF technology was used to generate multi-angle 3D objects based on the desired design, enhancing spatial realism. The final visuals were processed with post-production tools such as After Effects for a seamless and immersive motion effect.
Asewḥel n Usnulfu: The biggest challenge was utilizing generative AI and NeRF tools to achieve precise artistic control. While generative AI provided visually compelling outputs, refining them to match the intended design required extensive adjustments. NeRF was used to generate multi-angle 3D objects, but optimizing them for animation and integration into the final composition was complex. Overcoming these challenges involved iterative refinement and a hybrid approach combining AI with traditional post-production tools.
Anadi: Plastic Heart serves as a visual statement on the environmental crisis caused by plastic waste. By transforming discarded plastics into a pulsating heart, it highlights the consequences of excessive consumption. The vibrant yet critical imagery draws viewers in, prompting reflection on sustainability. This project contributes to raising public awareness of plastic pollution, encouraging individuals and industries to reconsider their reliance on disposable plastics and take action for a greener future.
Aseḥbiber: Plastic Heart was inspired by the impact of plastic pollution on ecosystems. The plastic we use daily threatens all living beings, from wildlife to marine life, and even the Earth itself. Yet, the vibrant plastic debris—reminiscent of Christmas ornaments—creates an ironic contrast, making waste visually striking. The heart is ambiguous—it could belong to a human, an animal, or the planet—urging audiences to reflect on sustainability and collective responsibility.
Tanzagt n Usenfar: Plastic Heart was produced from September to November 2024. The video was created for SMAF 2025 (Seoul Media Art Festival) and was first exhibited on December 25, 2024, at COEX Mall in Gangnam, Seoul, South Korea. The anamorphic LED screen display measured 4224mm (W) × 1944mm (H) and was adapted for 14 different screen formats to ensure broad accessibility across various public display environments.
Tanila n Umahil: Plastic Heart is a video-based public LED media installation that serves as a visual warning about the environmental impact of reckless plastic consumption. The heart, made of vibrant plastic debris, symbolizes an unidentified life form, blurring the lines between human, animal, and planet. Ironically, the video starts with dazzling, festive visuals set to Christmas carols, drawing viewers in with beauty before revealing its underlying environmental message.
Imsuren n Tugniwin: Image: Creator / Video Designer SuKang You (Graduate School of Visual Communication, Hongik University), Plastic Heart, 2024.
Video Credits: Creator / Video Designer SuKang You (Graduate School of Visual Communication, Hongik University), Plastic Heart, 2024.