Pepsi Smart Can Taqerεet n Tissit Timyigawant by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Tarbaḥt A' Design Award n Ddheb in Afeṣṣel n Uselɣu, Azuzen d Teywalt Competition Category.
DdhebAselɣu· 2025
Pepsi Smart Can Taqerεet n Tissit Timyigawant
by PepsiCo Design and Innovation
Tarbaḥt A' Design Award n Ddheb Winner in Aselɣu Category
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The Design
About Pepsi Smart Can Taqerεet n Tissit Timyigawant
Pepsi Smart Can d taqerεet n tissit timyigawant i yxeddmen daɣen am tɣerɣert tumḍint. Taqerεet-a tesseqdac imdanen ɣer ugbur s ubrid n tewwurt tumḍint, tettmuddu-d tirmit yellan yal ass, mačči d asmenyif wezzilen kan. Pepsi Smart Can tettwaxleq iwakken ad tessikker aleqqem amaynut n tuɣmist n Pepsi deg umaḍal. Tiɣerɣert-a tbeṭṭu agbur almend n wayen iɛeǧben yal yiwen am uẓawan, addal, učči d lmuḍa. Imesnulfa idiganen zemren ad ttekkin deg usali n ugbur icudden ɣer Pepsi i temɣiwnin-nsen. Iswi d asnernay n tullisin timyigawanin ara yeqqimen ugar n yiwet n temzizzelt kan.
The Recognition
About the Tarbaḥt A' Design Award n Ddheb
Pepsi Smart Can Taqerεet n Tissit Timyigawant d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Pepsi Smart Can Taqerεet n Tissit Timyigawant ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In a world where digital noise can be overwhelming, the Pepsi Smart Can emerges as a refreshing innovation. As the first of its kind, the Pepsi Smart Can invites a new generation—those thirsty for more—to explore unique experiences. Initially conceived to celebrate the launch of the global Pepsi redesign, our Global Beverage team developed a unique, always-on platform that sets the stage for the future of interactive storytelling.
- Inspiration
- We saw a common issue: promotional items often shine brightly but can quickly fade after their moment in the spotlight. With the Pepsi Smart Can, we wanted to create a digital portal that embodies our brand’s dynamism. We set out to build a unique way to share content tailored to people’s passions, like music, sports, food, and fashion. Local creators will have the opportunity to collaboratively shape Pepsi-related content that speaks to their communities.
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