At Leash Tawwart n Uqerru, Ajgu n Uqerru sɣur Lance Francisco

At Leash Tawwart n Uqerru, Ajgu n Uqerru sɣur Lance Francisco d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ifarisen n Unekdu n Iɣersiwen, Tirurarin d Ifecka.

LbrunzAnekdu n Iɣersiwen· 2025

At Leash Tawwart n Uqerru, Ajgu n Uqerru

sɣur Lance Francisco

Amsaɣ: Lance Francisco

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Anekdu n Iɣersiwen

25,618

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #169794

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef At Leash Tawwart n Uqerru, Ajgu n Uqerru

At Leash d ttaqmaḍt n uqerru akked ujgu i yiɣersiwen n uxxam. Taqmaḍt akked ujgu ttwaxedmen s uzeṭṭa yeṭṭfen s TPU, i yettwafernen ɣef wakken ad qqimen zik, ad ilin ilelli deg umeslay akked leqder ɣef waman. Sin n yiḥricen-agi ɣur-sen tehri n 3.8 santimitren, tahri-agi tabeṛṛant tsemmet aẓmul s wudem yemsawan i lehna n yiɣersi. Tiwwuqit yeǧǧehden n 9 milimitren sirgent asuddes n tɣawsiwin n tzeyyeṛt, akken yal aḥric ad yezmer ad yettwaselk i yal yiwen. Amagray n uḥbes arurad yeǧǧa-d assebded akked usellek s tazwara. Aḥekkam yezmer ad yettwabeddel i uḍfar deg ufus, deg uqerbub, neɣ ɣef tuyat.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

At Leash Tawwart n Uqerru, Ajgu n Uqerru d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. At Leash Tawwart n Uqerru, Ajgu n Uqerru ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. At Leash Tawwart n Uqerru, Ajgu n Uqerru yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: at leash redefines pet accessories with its signature perforations, allowing for unparalleled customization through attachable charms. Crafted from premium, durable materials in sophisticated colorways, it blends aesthetics with function. The wide design ensures pet comfort and control, while the innovative snap buckle enables effortless fastening. Designed for discerning pet owners, at leash transforms everyday walks into a stylish expression of individuality.
Tigejdiwin & Akemmus: Collar: Adjustable length 25-50cm, Width 3.8cm. Leash: Length 2m, Width 3.8cm. Charm Holes: 9mm diameter, spaced 24mm apart. Material: TPU-coated webbing for durability, flexibility, and water resistance. Snap Buckle: Secure, easy-to-use fastening mechanism. Multi-Way Adjustable Handle: Designed for versatile carrying: handheld, waist-worn, or crossbody.
Tibzimin: customizable pet collar, premium pet accessories, stylish dog leash, pet personalization, TPU-coated leash, snap buckle collar, wide collar comfort, adjustable leash handle, functional pet gear, juju holes
Tasnakta n Ufares: at leash is crafted using high-quality TPU-coated webbing, chosen for its durability, water resistance, and smooth, premium feel. The collar and leash feature precision-cut holes reinforced for structural integrity, ensuring lasting performance without compromising flexibility. The snap buckle mechanism is engineered for a secure yet effortless connection. Through multiple prototyping phases, we refined the balance between comfort, strength, and customizability, resulting in a product that elevates both function and style.
Asewḥel n Usnulfu: The biggest challenge was integrating customization without sacrificing durability. Existing materials lacked both flexibility and strength, leading us to explore TPU-coated webbing for its resilience and premium feel. Engineering the juju holes to allow for easy charm attachment while maintaining the structural integrity of the collar required multiple iterations. Another challenge was designing an adjustable leash handle that adapts to different carrying styles while remaining sleek and intuitive.
Anadi: Our research identified gaps in the pet accessories market, particularly the lack of customizable leashes and collars. Competitor analysis and user feedback revealed existing products were too basic or purely functional, lacking personal expression. Testing with pet owners highlighted the need for style and practicality. Durability assessments led to TPU-coated webbing. The key insight was the demand for personalization, inspiring Juju holes for charm attachment. at leash combines thoughtful design, comfort, durability, and personalization.
Aseḥbiber: at leash was born from the desire to merge high-end fashion with pet essentials, creating a product that reflects the owner's personal style while prioritizing pet comfort. Inspired by modular design and the way accessories personalize everyday items, the leash and collar system integrates effortless charm customization. Extensive research into ergonomics, materials, and contemporary aesthetics resulted in a product that is both functional and fashion-forward.
Tanzagt n Usenfar: Development began in October 2024 in Shanghai, with multiple iterations to refine materials, durability, and user experience. Each prototype was rigorously tested for comfort, usability, and strength, ensuring the final design meets the highest standards of functionality and aesthetics.
Tanila n Umahil: at leash is designed for ease of use and self-expression. The snap buckle allows pet owners to connect or remove the leash with a simple click. The wide collar provides a comfortable fit, distributing pressure evenly for added security. The Juju holes enable instant personalization: charms click in effortlessly, making each collar unique. The adjustable leash handle adapts to different carrying styles, ensuring both convenience and comfort. By blending function and style, at leash enhances every walk, creating a seamless experience for pets and owners.
Ibrivan: Patent Pending. Xiamen CheWu Consulting Co., Ltd. 2024307446319. 2024. China.