Base Tasnukert Tamatart sɣur Lance Francisco

Base Tasnukert Tamatart sɣur Lance Francisco d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2025

Base Tasnukert Tamatart

sɣur Lance Francisco

Amsaɣ: Lance Francisco

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

11,934

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #169785

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Base Tasnukert Tamatart

Base d tasnukert tamatart i wanciram n lseɛɛa tidiniyin tinizyin. Alugu isɛeddi asekkil b ger tuɣmas tuzlift, yettwasnulfuɣ seg tẓizfin n Ccinwa, taẓuri taqdimt yettwaqerbagen ɣer tdukli d rrebḥ. Iɣunab tuzliften i d-yettuɣalen ttbeggin-d amsal aduri n liman. Askasi n uzeggaɣ, aberkan d uzurag yettwaheggan i useqdec deg tsegza akked usebter web. Anagraw yesɛa alugu izemren ad ittusnifer, tira tunsibt n twaculin, tuzliften ittuɣalen s wudem ussnan, asnulfu n uḍebbis akked usesbank n usmel web. Awennit d asezdeg n tqbaylit tettwili-d s wudem asɛif i wagraw amaynut.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Base Tasnukert Tamatart d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Base Tasnukert Tamatart ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Base Tasnukert Tamatart yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Base’ visual identity modernizes Chinese religious goods while staying true to cultural heritage. The logo subtly incorporates the letter "b" within a woven structure inspired by Chinese knotting, symbolizing continuity and legacy. Repetitive patterns reflect the cyclical nature of belief, where beginnings and endings are intertwined. A refined color palette of black, red, and gold balances elegance with tradition, creating a distinctive, meaningful, and contemporary brand presence.
Tigejdiwin & Akemmus: The visual identity system includes a scalable logo, brand typography, custom woven-style patterns, and a defined color palette. Applications span digital and physical formats, including packaging, website design, business applications, and environmental branding. Typography is optimized for both print and screen, ensuring legibility. The packaging specifications adhere to material guidelines, balancing durability with environmental responsibility.
Tibzimin: Chinese religious goods, modern tradition, visual identity, cultural branding, packaging design, woven patterns, heritage meets modern, brand identity, Base Genesis, Singapore design
Tasnakta n Ufares: The visual identity was developed using a combination of digital design and traditional cultural research. The logo and patterns were created using vector-based design software, ensuring precision and scalability. A modern woven-style graphic system was developed to mirror the cyclical nature of Chinese traditions. The color palette was carefully calibrated for both digital and print applications, maintaining consistency across packaging, website, and brand materials.
Asewḥel n Usnulfu: The main challenge was balancing cultural authenticity with modern aesthetics. Traditional religious goods often feature intricate, ornate designs, while contemporary branding leans toward minimalism. Finding a middle ground required deep research into historical motifs and modern design principles. Another challenge was ensuring the design resonated across generations, from older practitioners to younger consumers seeking a refined, meaningful connection to their heritage.
Anadi: The research combined cultural studies, consumer insights, and material exploration. The objective was to modernize Chinese religious goods while respecting tradition. Methods included analyzing historical artifacts, conducting interviews with religious practitioners, and studying contemporary design trends. Insights revealed a gap in the market for a refined, modern approach. The resulting identity system bridges heritage and contemporary aesthetics, making traditional products relevant to today’s audience.
Aseḥbiber: The design draws inspiration from the intricate craft of Chinese knotting, an ancient folk art deeply rooted in Buddhism and Taoism, symbolizing unity and good fortune. This motif reflects the interconnectedness of tradition and modernity, aligning with Base' mission to preserve cultural heritage while adapting to contemporary design sensibilities. By reinterpreting traditional patterns with a modern aesthetic, the identity system bridges generations, ensuring cultural relevance.
Tanzagt n Usenfar: The project began in August 2024 and was developed in Shanghai, China for Singapore.
Tanila n Umahil: The identity system is designed for seamless integration across touchpoints, creating a cohesive brand experience. The woven pattern and color palette ensure immediate recognition, while the scalable logo adapts to various formats without losing clarity. The packaging enhances the ritual experience by balancing tradition with modern aesthetics, making religious goods more visually appealing and accessible for a new generation.