Batchwell Asenfar n tmerna n tecreṭ by Po-Hsuan Chu

Batchwell Asenfar n tmerna n tecreṭ by Po-Hsuan Chu is a highly esteemed winner of the very prestigious 2025 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.

LbrunzUnuɣ· 2025

Batchwell Asenfar n tmerna n tecreṭ

by Po-Hsuan Chu

Client: Batchwell

Tarbaḥt A' Design Award n Lbrunz Winner in Unuɣ Category

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Colors

The Design

About Batchwell Asenfar n tmerna n tecreṭ

Akuppaz amaynut n Batchwell yesdukel aɣanib atraru aretrular azedgan d teẓuri taceqqaqt, yerna-d afeṣṣel azuran yellan daɣen d anmil aṭas. Initen iɛeggelen d tira tasfayant seǧhident deg usebruri, ma d iḥfafen ifeṣṣilen d isakciwen ifehmen ad-awen ad ittwaseqdec s tefses. S umezrew n tɣara tasnelfant d tefses, afeṣṣel-a yettaǧǧa ineggura ad sɣen ikuktilen n lǧuda melmi i bɣan, anida i bɣan. Yal talqayt tesseǧhid taremust n tissit, yerna tettarr ikuktilen isnelfanen d ifessisen ugar s war aɛebbi meẓẓiy.

The Recognition

About the Tarbaḥt A' Design Award n Lbrunz

Batchwell Asenfar n tmerna n tecreṭ d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Batchwell Asenfar n tmerna n tecreṭ ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Batchwell Asenfar n tmerna n tecreṭ yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Batchwell refreshed its branding and packaging to reflect its true identity—quality cocktails made effortless. Designed with the modern consumer in mind, the innovative packaging features lightweight, resealable pouches with individually portioned sachets, ensuring perfectly balanced drinks in seconds. This eliminates the hassle of measuring and cleanup while enhancing portability and durability. The revitalized design strengthens Batchwell’s connection with consumers, blending style, function, and convenience seamlessly.
Dimensions & Packaging: Packaging: 6.5” x 8” x 3”
Tags: Cocktail Dry Mix, Packaging Design, Food and Beverage Design
Production Technology: Flexible packaging - less susceptible to damage, Brighter/bolder colors - encompasses a more authentic feel for product fit, Illustrations - paint a much clearer picture of what the product is.
Design Challenge: While the old packaging represented the quality of the product, it didn’t represent the settings in which customers use the product(on the go, travel, adventure). The new design speaks to that and embodies the true nature of the product use.
Research: Designed for Real Moments
Beyond aesthetics, our packaging is designed to be easily transportable and practical. Our new pouches make the product easier to ship and less susceptible to damage. The packaging is lightweight, resealable, and easy to carry. The individual sachets ensure consistency and the perfect cocktail every time.

A New Era
Our refreshed design has helped paint a clearer picture of what our product is, bridging the gap for first-time customers and further appealing to those who are ready for another round. We’re continuing our mission to make high-quality cocktails more convenient, portable, and fun. Batchwell is more than just a drink—it’s about embracing the good times, sharing great moments, and never compromising on what you love.
Before Batchwell, you had to choose between quality or convenience. Now, you get both.
Inspiration: Batchwell’s rebranding was inspired by the idea of making quality cocktails effortlessly accessible. The goal was to bridge the gap between convenience and craft, ensuring that anyone—whether hosting, traveling, or simply unwinding—could enjoy a great drink without the hassle. The design draws inspiration from the bold energy of vintage cocktail culture, reimagined through a modern-retro lens to feel fresh, fun, and approachable. The vibrant color palette, playful typography, and intuitive packaging reflect Batchwell’s free-spirited nature, making every mix an experience worth savoring.
Project Duration: Duration: 2023-2024
Location: VENICE BEACH, CA
Operation Flow: Batchwell’s refreshed branding and packaging embody its essence—premium quality made effortlessly enjoyable. The bold, modern-retro design, with vibrant colors and refined illustrations, reflects its free-spirited yet artisanal nature. Balancing shelf impact with a premium feel, the new look enhances visibility and usability, inviting consumers to celebrate, reminisce, and unwind with every sip.