Ruyi Dim Dong Asentel n Twennaḍt n Tmagit n Umeṭṭi n Weɣṛum sɣur Hong Jia Min

Ruyi Dim Dong Asentel n Twennaḍt n Tmagit n Umeṭṭi n Weɣṛum sɣur Hong Jia Min d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

UzzalUnuɣ· 2025

Ruyi Dim Dong Asentel n Twennaḍt n Tmagit n Umeṭṭi n Weɣṛum

sɣur Hong Jia Min

Amsaɣ: Jijia Brand Creative Studio

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ

9,716

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #172952

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Ruyi Dim Dong Asentel n Twennaḍt n Tmagit n Umeṭṭi n Weɣṛum

Aḍris n Tektabt: Ruyi Dim Dong d asentel n twennaḍt n tmagit i yiwen umeṭṭi n weɣṛum. Aselkim-agi yeqqen tirmitin taqburin n tɣbula i tarrayt n Uruppa n uxeddem n weɣṛum. Alugu yebna ɣef sin isekkilen n Umagreb: ajerrid yeldin d tqucet n tuffɣa i wesqarqeb. Anecraḍ ayeffus n usekkil Ru yuɣal d ajerrid n leḥrir, d aẓekki n uheggi. Asekkil Yi yesṛuḥay adigi-s azelmaḍ, yeǧǧa-d aḥric Li, i icban tabbuct n tuffɣa i wesqarqeb. Yiwet n twennaḍt n tsekkurt n tẓegzewt tban-d ɣef iwenza akked tegzumin n uzenneq, ittwasiggzen ɣef lmawadd izewrayen. Tiqucin n tuffɣa i wesqarqeb ssekcamt-d aɣrum am d isura n yidles n temdint.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Ruyi Dim Dong Asentel n Twennaḍt n Tmagit n Umeṭṭi n Weɣṛum d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Ruyi Dim Dong Asentel n Twennaḍt n Tmagit n Umeṭṭi n Weɣṛum ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: East West Alchemy Revive ancient pastry techniques alongside European bread artistry, bridging tradition and modernity through taste.Gifts with Soul Through culinary craftsmanship, design curated gift boxes blending Eastern aesthetics with functionality, transforming pastries into edible ambassadors of a city cultural essence.
Tigejdiwin & Akemmus: Inspired by the brand slogan Pines need not envy peach blossoms, the primary visual system captures the layered texture of pine needles, rendered on sustainable materials to evoke an Eastern aesthetic of timeless elegance. This transforms routine purchases into lightweight cultural encounters. The pine motif extends across seals and belly bands, symbolizing the product enduring quality steadfast as ancient pines.
Tibzimin: Health, Creativity, Baking, Chinese, Oriental
Tasnakta n Ufares: The visual system distills six operational pillars into essential graphic forms Brand Philosophy, Target Audience, Usage Scenarios, Daily Freshness, Clean Ingredients, Cultural Remix, Through rigorous formal reduction, each business imperative becomes an actionable design syntax.
Asewḥel n Usnulfu: The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
Anadi: Committed to conveying brand essence with minimalist clarity, unlocking expansive possibilities while ensuring sustainable brand evolution.
Aseḥbiber: The design draws from dual Eastern motifs the unfurling scroll and the partially opened gift. The scroll embodies the enduring legacy of tea and dim sum culture, while the half revealed gift box captures the delightful moment of unwrapping a souvenir.The character Ru transforms into scroll like silk ribbons, symbolizing heritage; Yi is deliberately halved, leaving only its right component Li as an unboxed surprise reflecting the subtle grace of Eastern aesthetics.
Tanzagt n Usenfar: Designed in September 2023 for Nanning, Guangxi, China
Tanila n Umahil: Anchored in Ming style typography, the right stroke of the character Ru is reimagined as an unfurling scroll its silk like curves converging into a gracefully tapered form, embodying the enduring legacy of tea house culture. The left radical of Yi is intentionally concealed, allowing its right component Li to emerge like a half revealed gift box, subtly evoking the ceremonial unveiling of Eastern refinement.
Ibrivan: Copyrights belong to Hong Jia Min, 2023.
Igmamen n Terbaɛt: Hong Jia Min
Imsuren n Tugniwin: Hong Jia Min