Stolen Moments Afeṣṣel n Uɛemmer n Lebxuṛ sɣur Yerong Chen

Stolen Moments Afeṣṣel n Uɛemmer n Lebxuṛ sɣur Yerong Chen d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2026

Stolen Moments Afeṣṣel n Uɛemmer n Lebxuṛ

sɣur Yerong Chen

Amsaɣ: Yerong Chen

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

7,857

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #174582

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Stolen Moments Afeṣṣel n Uɛemmer n Lebxuṛ

Stolen Moments d anagraw n uɛemmer akked timagit n tnezzayt i lebxuṛ n tsemhuyin. Afeṣṣel-agi yessekcam iḥbasen s lebɣi ɣer tudert n yal ass i iteddun s tazzla. Yiwet n tirni tazrayant tamaɣlalt, i d-yekkan seg tira n ufus n lweqt n Tgelda n Song s lxiḍ yettɛummun akked dexxan yettmuren, i yettawin anẓi n timagit. Kkuẓ n rriḥat n tsemhuyin ttunefkent di kraḍ n teɣzi n lebxuṛ n 7, 14 akked 21 n isantimitren, s wakka tzemreḍ ad tferneḍ teɣzi i yemṣadan akked lweqt yellan i uḥbas. Tibewwaḍin xedment-t s lkaɣeḍ ur nesɛi ara taduli yesɛan aselken FSC, ttwasunɣent s uneqqic offset yerna ttwagezment s die cut i tseddi.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Stolen Moments Afeṣṣel n Uɛemmer n Lebxuṛ d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Stolen Moments Afeṣṣel n Uɛemmer n Lebxuṛ ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Stolen Moments Afeṣṣel n Uɛemmer n Lebxuṛ yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Stolen Moments is a seasonal incense packaging and brand identity system designed to introduce intentional pauses into fast-paced modern life. Drawing inspiration from Song Dynasty floating-thread calligraphy and drifting incense smoke, the design employs a continuous visual line to convey rhythm and stillness. With four seasonal scents and varied incense lengths, it blends minimalist aesthetics with Eastern symbolism to create a meditative brand experience.
Tigejdiwin & Akemmus: The incense series comes in three lengths: 7 cm, 14 cm, and 21 cm. The corresponding box dimensions are 90 mm high by 40 mm wide, 160 mm high by 55 mm wide, and 230 mm high by 70 mm wide respectively. Packaging is made from uncoated FSC certified paper, with inner trays designed to hold incense sticks. Line art precision was tested across formats to ensure consistent visual reproduction.
Tibzimin: Incense Design, Visual Identity, Eastern Aesthetics, Minimal Packaging, Sensory Experience, Meditation Product, Line Art, Cultural Branding, Slow Living, Seasonal Ritual
Tasnakta n Ufares: The design was developed using vector-based illustration and typographic refinement, inspired by Song-style calligraphy. Packaging prototypes were created with FSC-certified uncoated paper using offset printing and die-cutting for precision. Line-based visual elements were engineered to ensure consistent reproduction across multiple media and scales, from incense boxes to brand collateral.
Asewḥel n Usnulfu: The main challenge was visualizing intangible concepts like time, breath, and stillness. Translating incense smoke into a coherent visual system required balancing cultural symbolism and minimalism. Another difficulty was ensuring line precision across print materials while using sustainable paper. It was also challenging to evoke emotional resonance without literal storytelling or user imagery.
Anadi: This project is based on qualitative design research exploring how modern individuals perceive and manage time. The goal was to create a product that introduces calm into daily routines. Methods included user interviews, mood mapping, and incense ritual analysis. Data were collected from 15 participants aged 20 to 35. Findings revealed a strong need for structured mental pauses. The result is a system that translates time and mood into tactile, visual, and olfactory form.
Aseḥbiber: The inspiration for Stolen Moments stems from Eastern philosophy of Qi and the floating thread calligraphy of the Song Dynasty. In an era of constant pressure, people are gradually losing the ability to pause. Incense, which connects time, space, and scent, offered a medium for intervention. I translated drifting smoke into a continuous visual line, creating a system where stillness can be seen, touched, and felt in daily life.
Tanzagt n Usenfar: The project was developed as part of the “Commercial Design” course at Beijing Jiaotong University. It started in October 2024 and was completed in December 2024 in Beijing, China.
Tanila n Umahil: Users select an incense length based on the time they wish to pause. Shorter sticks are used for brief moments, while longer ones are suitable for extended meditation. Lighting the incense initiates a sensory experience of sight, scent, and stillness. The curved line on the package echoes the shape of drifting smoke, reinforcing the rhythm of time. This interaction invites mindfulness and helps users reclaim quiet pockets in a busy day.