Uzzal Ifarisen n Usikel · 2026
Si Shengsheng Tagrumma n tirezft n imaɣnaḍen
by Peng Gao, Mian Wu and Yixuan Wu
- Tarbaḥt A' Design Award n Uzzal 2026 in Ifarisen n Usikel
- CLIENT: The China Media Group Spring Festival Gala
- Estimated Number of Design Views: 4,207
- Verification code 3808F9A471 · Verify this award
Colors
About Si Shengsheng Tagrumma n tirezft n imaɣnaḍen
Si Shengsheng d tagrumma n tirezft n imaɣnaḍen yettwaxedmen i Tfaska n Tefsut n Ccinwa akked Useggas n Uzrem. Tagrumma-a deg-s kuẓ n isenṭaḍen n usemmaḍ, yal asenṭaḍ yebbwi-d lbaṛaka yemgaraden, am tumert, agerruj akked lfeṛḥ n wučči yelhan. Deg yidles acinwa, azrem yettmettil asmayn akked tkemmilt s yisudar-is n ugani n ccetwa akked usenger n uglim. Afeṣṣel-a isdukkel azrem akked ruyi, yellan d azamul aqbur n zzheṛ, yerra aɣersiw i yettwaggaden d amwanes ḥninen. Isenṭaḍen zemren ad ttwasersen ɣef yal iberdi imaɣnaḍan, yerna ad ttwafeṣṣlen s tlelli.
About the Tarbaḥt A' Design Award n Uzzal
Si Shengsheng Tagrumma n tirezft n imaɣnaḍen d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Si Shengsheng Tagrumma n tirezft n imaɣnaḍen ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Press Kit
- Unique Properties
- The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
- Dimensions & Packaging
- 250*250*30
- Tags
- Refrigerator Sticker Gift Set，Chinese Spring Festival，Mascot Snake
- Production Technology
- CNC,Stamping manufacturing, Epoxy resin coating
- Design Challenge
- The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
- Research
- This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
- Inspiration
- The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
- Project Duration
- The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
- Operation Flow
- The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
- Image Credits
- #1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025
