Ace Play Sport Amkan n Uznuzu sɣur Zhu Shi Design Studio

Ace Play Sport Amkan n Uznuzu sɣur Zhu Shi Design Studio d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan.

UzzalAgensu· 2026

Ace Play Sport Amkan n Uznuzu

sɣur Zhu Shi Design Studio

Amsaɣ: Zhu Shi Design Studio

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Agensu

4,583

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #174633

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Ace Play Sport Amkan n Uznuzu

Ace Play Sport d amkan n uznuzu n yifecka n badminton, yebna deg yiwet n tḥanut taqdimt n 50 iseggasen di Taywan. Agensu n 70 imitrat imkuẓen yesɛa asenqed ḍeyqen, tafat n wass tkeččem-d seg yiwen n yidis kan. Yiwen n ssqef yettwaknan yebda-d seg terkabt, yettawi inebgawen ɣer daxel. Yiwet n tgzirt n uskan s teqwisin tilemt tersa deg tlemmast n wemkan. Akeryun n weẓẓu n birch ur nemmid ara yettak-d lḥamu d usuffeɣ meẓẓiyen n yisufar, ma d ṣṣbiɣa tuzligt taḥeryant akked yiqermuden imnegden ttbegginen-d arured. Yiwen n ssqef s uglim yesnefsusen tafat yesnefli-d tafat yemsawan. Afeṣṣel-a yezdi tagemmi n badminton akked uznuzu n wass-a.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Ace Play Sport Amkan n Uznuzu d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Ace Play Sport Amkan n Uznuzu ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The design extends beyond the interior, beginning at the arcade where a sharply angled ceiling guides the eye inward like a shuttlecock slicing through air. The brand logo, placed subtly along the angled plane, lets badminton's imagery define identity. Inside, silver-toned metal and sweeping curves evoke speed, shaping an immersive retail experience. A hollow arched display island, inspired by shuttlecock rhythm, anchors the space. Flanking walls contrast past and future: a warm wooden pegboard versus sleek silver finishes, uniting tradition with modernity.
Tigejdiwin & Akemmus: The 70m2 shophouse features a narrow layout with daylight from only one side. To align with the theme of motion, the designer restructured the plan to guide a sense of speed from the arcade inward. The windowless central zone became the main display and interaction area, drawing visitors deeper inside. A light membrane ceiling expands vertical space, brightening the axis and easing the enclosure. At the far end, a soft staircase turn veiled with sheer curtains gently shapes sightlines and flow, echoing badminton's balance of speed and rhythm.
Tibzimin: Street house, badminton, beveled ceilings, wood tone, silver tone, speed, eco-friendly building materials, sports.
Tasnakta n Ufares: The space is defined by the contrast of warm wood and cool silver. Natural birch plywood, left unfinished to reveal its grain, brings warmth while minimizing VOCs. Silver tones appear in matte metallic paint and polished tiles, shaping light flow with a modern edge. The palette blends cool whites and natural wood, balanced by daylight and a light-diffusing membrane ceiling that casts an even glow. Under this soft illumination, the environment feels calm and refined, where human warmth and technological precision meet in quiet dialogue.
Asewḥel n Usnulfu: The project's main challenge was to stand out among a row of uniform old shophouses. Instead of bold signage or lightboxes, the designer chose a restrained approach, creating identity through an angled ceiling, shuttlecock-inspired display island, and triangular markers. These elements form a distinct yet subtle language, resisting retail cliches. Passersby are drawn by interior brightness and thoughtful contrasts, not spectacle. The space asserts quiet confidence, breathing new rhythm and purpose into the 50-year-old structure.
Anadi: Housed in a 50-year-old shophouse, the project fuses badminton culture with contemporary design to create an immersive retail experience. Dynamic spatial elements, refined materials, and atmospheric lighting reimagine the sports store as a stage for cultural storytelling. At Ace Play Sport, woodgrain with growth rings conveys heritage and warmth, while matte metallic finishes express speed and innovation. Their harmony embodies badminton's dual nature, tradition, and evolution, shaping a retail space with both cultural depth and forward vision.
Aseḥbiber: The project showcases and sells badminton equipment yet avoids the typical showroom aesthetic, instead embracing a human-centered, cultural approach. With origins in the 18th century, badminton carries both history and graceful rhythm. The design honors this heritage by reinterpreting materials and space through time and speed. Set in a 50-year-old shophouse, wood evokes tradition while silver suggests speed and technology. Their dialogue creates a refined stage that transcends commerce, narrating the cultural and aesthetic spirit of badminton.
Tanzagt n Usenfar: The project finished in December 2024 in Taiwan.
Tanila n Umahil: Since opening, AcePlay Sport has reshaped the community's view of sports retail. Even those outside its target demographic are drawn in, first pausing at the bench under the arcade, then entering, intrigued by the inviting atmosphere. The design aligns closely with the brand's identity, boosting both traffic and return rates. Instead of a hard sell, products are presented with subtle rhythm, blending heritage and innovation. This approach attracts diverse visitors and transforms shopping into an immersive, memorable experience.
Igmamen n Terbaɛt: Hung-Ting Chen
Imsuren n Tugniwin: Zhu Shi Design Studio