Yuplet Branding Tamagit n Tkebbanit sɣur Jake Wilkins

Yuplet Branding Tamagit n Tkebbanit sɣur Jake Wilkins d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2026

Yuplet Branding Tamagit n Tkebbanit

sɣur Jake Wilkins

Amsaɣ: Yuplet

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

7,360

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #175650

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Yuplet Branding Tamagit n Tkebbanit

Yuplet Branding d tamagit n tkebbanit i d-yettwaxelqen i yiwen n ssuq n yifarisen yettwaxedmen s ufus yerna yeṭṭfen deg tnezzayt tamezgit. Anagraw yebna ɣef yiwen n uneɣruf n waggur amaynut, yettwasnas s wudem imezgi ɣef wawal-aẓrag udmawan, ɣef tignitin, tunuɣin d tneɣrufin n usbeddi. Ini azegzaw aḥraymi yemmal-d tarmit n win yettaɣen, ma d ini axuxi aɣezfan yettawi wid izenzen, s wakka yal agraw n yiseqdacen yesɛa azamul udmawan iban. Talɣiwin timgerẓawin, unuɣ n umgirred aqehri d yizamulen yebnan ɣef uselkim aziraz d imezwura, i d-yekkan seg unadi akked yimsaɣen imeẓyanen, ssiwḍen tamagit-a ɣef yal amkan n unermis umḍin d win yettwasiggzen. Iferdisen umḍinen ttwaheggan s talɣa n uvikṭur.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Yuplet Branding Tamagit n Tkebbanit d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Yuplet Branding Tamagit n Tkebbanit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Yuplet Branding Tamagit n Tkebbanit yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Tigejdiwin & Akemmus: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Tibzimin: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Tasnakta n Ufares: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Asewḥel n Usnulfu: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Anadi: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Aseḥbiber: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Tanzagt n Usenfar: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Tanila n Umahil: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Igmamen n Terbaɛt: Jake Wilkins