Hued Tamagit n Tnezzut n Tkebbanit by Ibrahim Badri is a highly esteemed winner of the very prestigious 2026 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.
LfeṭṭaUnuɣ· 2026
Hued Tamagit n Tnezzut n Tkebbanit
Client: Hued
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Unuɣ Category
Verified Award Winner
Verify Award Status for #177506The Design
About Hued Tamagit n Tnezzut n Tkebbanit
Tamagit tazrawant tessikkid tasnulfawt s unagraw i d-yekkan seg yidles asaɛudi. Initen izeggaɣen iberkanen, talɣiwin tileqqaqin yebbuḥbuḥen, akked wudmawen yettwasunɣen, ttarran-d tutlayt tazrawant isehlen ara yesmirisen taneflit d userwes. Iɣbula idelsanen am iqedduḥen n lqahwa, ijenwiyen, akked lbazayat ttbanen-d d tulmisin yettwassnen deg waṭas n yisnasen. Iẓeḍwa ttawin-d anya d ukemmel, ma d tugniwin-tumatarin ssegzayent-d tisutar n wakala n usnulfu, ttmeslayent-d ɣef tikti n lferḥ s tẓuri, tasnulfawt, afeṣṣel akked usnernu.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Hued Tamagit n Tnezzut n Tkebbanit d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Hued Tamagit n Tnezzut n Tkebbanit ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Joy radiates through vibrant Crimson and playful forms. Six HUEDer characters bring the brand to life through agile illustrations favoring imagination over literalism. Saudi motifs - coffee pots, swords, falcons - honor heritage. Dynamic patterns express energy and movement. Illustrations tribute art and design classics while celebrating Saudi culture. Every element - from vibrant color to cultural symbolism - transforms HUED's purpose into visual celebration, expressing the power of art, creativity, design, and innovation in bringing joy.
- Tags
- joy, art, creativity, design, innovation, culture,
- Design Challenge
- The challenge was translating HUED's multifaceted purpose - joy through art, creativity, design, innovation - and Saudi culture into cohesive visual expression. Each discipline carries inherent complexity; unifying them without fragmentation required deep immersion in HUED's practice, HUEDers' personalities, and the fundamental essence of each creative field. Parallel exploration of Saudi culture revealed authentic connections. Through rigorous experimentation and craftsmanship, disparate elements transformed into a synergistic whole where components reinforce rather than compete.
- Inspiration
- The identity springs from what ignites joy through art, design, creativity, and innovation - vibrant energy, playful forms, and cultural richness. Rooted in Saudi culture and people, every visual transforms HUED's purpose into a living, delightful expression.
- Project Duration
- Located in Riyadh, Saudi Arabia. This Project took over 2 years from start to launch
- Team Members
- Ibrahim Badri
Aya Baalbaki
Amira Ashkir
Iman Idris
Hala AlMubarrak
Nora AlNami
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