Mei Tao Wan Timagit Tazrit, Anagraw n Tarigla n Ubrid sɣur Zilong Chen

Mei Tao Wan Timagit Tazrit, Anagraw n Tarigla n Ubrid sɣur Zilong Chen d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2026

Mei Tao Wan Timagit Tazrit, Anagraw n Tarigla n Ubrid

sɣur Zilong Chen

Amsaɣ: City University of Macau

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

8,052

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #180006

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Mei Tao Wan Timagit Tazrit, Anagraw n Tarigla n Ubrid

Mei Tao Wan d timagit tazrit akked unagraw n tarigla n ubrid i yiwen n usarag adelsan deg yiwen n wadeg amezruyan n uferruǧ deg Foshan, di Tsin. Afeṣṣel yessufeɣ-d izirigen inagnayen n temnaḍt n Nanfeng Ancient Kiln, yerra-ten d iɣes ajumman. Iɣes-agi yessker-d asekkil axaṣ n 26 n yisekkilen akked yimḍanen si 0 ar 9, akked yignan ijumman. Tirigal xedment s ukrilik yesɛan tafrawant tameqqrant akked wuzzal ur nesɛeddi ara ṣṣdiḍ s uslaɣ n nnḥas aberkan. Tafat n LED yeddan deg uẓar tettaǧǧa aḍris ad yeqqim yettwaɣra deg yiḍ. Anagraw-agi yesdukkel amezruy n wadeg akked twuri-ines tadelsant tamaynut.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Mei Tao Wan Timagit Tazrit, Anagraw n Tarigla n Ubrid d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Mei Tao Wan Timagit Tazrit, Anagraw n Tarigla n Ubrid ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Mei Tao Wan Timagit Tazrit, Anagraw n Tarigla n Ubrid yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: MEITAOWAN transforms the historic ceramic site in Foshan into a cultural hub. The design extracts the architectural structure of the Nanfeng Ancient Kiln historic district. This architectural DNA is rigorously applied to the wayfinding system evolving into a custom 3D typeface comprising 26 English letters and numbers 0 to 9. Distinct from traditional signage the implementation uses black glazed ceramics fired at 1800 degrees Celsius. This approach integrates the material soul of the site into the visual identity creating a system where every character is not just a sign but a durable eco friendly piece of ceramic art.
Tigejdiwin & Akemmus: Primary Physical Application Banners and Posters 600mm x 900mm. Wayfinding Totem 600mm x 1800mm x 150mm. Wall Signage 400mm x 400mm. Main Logo Application Variable sizes adapted to building facades. Materials Acrylic Stainless Steel with Black Copper Finish LED components.
Tibzimin: Visual Identity, Wayfinding System, Foshan Shiwan, Ceramic Culture, Architectural Typography, Urban Renewal, Industrial Heritage, Branding.
Tasnakta n Ufares: To contrast with the rough texture of the historic red brick buildings the signage system employs modern industrial materials high transparency acrylic and stainless steel with a black copper finish. A key technical innovation is the integrated LED lighting at the base which allows the text and icons to appear as if floating in the dark. This ensures maximum legibility for night time navigation while minimizing light pollution achieving a balance between safety guidance and artistic atmosphere.
Asewḥel n Usnulfu: The main challenge was to modernize traditional cultural symbols without losing their historical gravity. We needed to avoid cliché representations of ceramics while ensuring the wayfinding was functional. The solution lay in the strict geometric abstraction of the architecture converting physical building forms into a flexible typographic system that works across various scales and materials.
Anadi: The project addresses the challenge of revitalizing an industrial ruin into a modern cultural landmark. Research focused on the visual semantics of Shiwans ceramic history. By analyzing the structural lines of local heritage buildings the team developed a visual grammar that unifies the disparate spaces of the park. This approach ensures the brand identity is not just a label but a continuation of the site historical narrative providing a platform for artists to create and exhibit.
Aseḥbiber: The inspiration is deeply rooted in the Nanfeng Ancient Kiln a living fossil of Foshan ceramic history. We analyzed the structural logic of the kiln sloping roofs and the surrounding historic brick buildings. By extracting these architectural lines we designed a geometric skeleton that forms the basis of the 26 letters and 0 to 9 digits. The choice of black glaze ceramic as the medium is a direct tribute to the site production heritage symbolizing the transformation of mud into eternal art through fire.
Tanzagt n Usenfar: The project started in December 2023 in Foshan, China and finished in August 2024. The project is located in Shiwan, Foshan, Guangdong Province, China.
Tanila n Umahil: Visitors navigate the park using intuitive geometric icons derived from the brand architectural logic. The signage acts as a silent guide linear patterns on glass surfaces create a rhythmic visual play between transparency and privacy mimicking the stacking of ceramic tiles. This immerses visitors in the ceramic culture atmosphere immediately upon entry making wayfinding an integral part of the artistic experience rather than just a functional necessity.
Igmamen n Terbaɛt: Designer：CHEN ZILONG
Imsuren n Tugniwin: Image #1-5 : CHEN ZILONG