Tra Due Tamagit n Tmarka sɣur Yi Chun Lin

Tra Due Tamagit n Tmarka sɣur Yi Chun Lin d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2026

Tra Due Tamagit n Tmarka

sɣur Yi Chun Lin

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

8,057

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #181081

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Tra Due Tamagit n Tmarka

Tra Due d tamagit n tmarka i yiwen n wexxam n ccṛab yebnan ɣef tmagit n taperitivo tatalyanit. Tamagit-a tebna ɣef yisragen gar 6 d 8 n tmeddit, mi ara mlilen inebgawen send imensi. Yiwen n ugraw n yizmulen i d-yekkan seg yizmulen n yimeskaren n Turuft akked yinagrawen n uɛellem, yettmettil tallunin yettwabḍan deg wakud-nni. Azmul agejdan yers gar snat n tegzam n yisem akken ad d-yesken lmizan d umbeddel. Yal azmul yeḍfeṛ yiwet n tferka tuddist s teskarin yemṣadan, ayen yettaǧǧan aseqdec-is s wudem ifazen deg yimenyuyen, deg yisersa n yiqbucen, deg tbadutin, deg yizmulen n webrid, akked yigduma yettwanqcen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Tra Due Tamagit n Tmarka d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Tra Due Tamagit n Tmarka ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Tra Due Tamagit n Tmarka yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Tra Due is an identity system based on the Italian aperitivo ritual, focusing on shared moments between 6 and 8 PM. The design transforms time into a visual framework through a set of hallmark-inspired marks representing gathering and anticipation before dinner. The mark logo is set between the name of the restaurant, expressing balance and exchange, while the adaptable seal system ensures consistent application across print and spatial contexts.
Tigejdiwin & Akemmus: Primary logo files were created in AI, SVG, and EPS for scalable, lossless use. Print assets were set at 300 dpi in CMYK. Standard sizes include menus, coasters, labels, and signage, with clear space and minimum size rules to ensure legibility across all formats.
Tibzimin: Wine bar branding, experiential design, emotional space, menu architecture, European inspired, typographic system, relational design, Italian restaurant, Manhattan
Tasnakta n Ufares: The identity was developed using a modular, grid-based system with precise vector construction. Each mark follows consistent proportions for scalability and balance. It was refined for applications across print, embossing, and signage, with color and material testing ensuring clarity across formats and surfaces.
Asewḥel n Usnulfu: The main challenge was balancing concept and clarity. Multiple visual directions were explored and refined to avoid overcomplication. It was important to translate Italian aperitivo culture without falling into stereotypes, while keeping the marks legible across all sizes. The process focused on simplifying elements and making clear, deliberate decisions to maintain a coherent system.
Anadi: This project is based on cultural and visual research, exploring how a specific time of day can shape a restaurant identity. It draws from Italian aperitivo culture, hallmark systems, and existing branding. Through sketches and mockups, the study found that focusing on a shared time creates a stronger emotional connection and clearer brand structure, framing dining as an experience, not just food.
Aseḥbiber: Tra Due is a wine bar based on the Italian aperitivo tradition, where the hours before dinner become a time for conversation and transition. Inspired by European maker's marks and hallmark systems, historically used to signify time and origin. The design develops a visual language where each mark represents a shared moment within a defined timeframe. The design centers identity on time rather than food, framing the 6-8 PM period as a ritual of gathering.
Tanzagt n Usenfar: The project was developed between December 2026 and February 2026 in New York.
Tanila n Umahil: The identity shows the energy during the aperitivo hours. The marks appear across tableware, packaging, and signage, gently reminding guests that this is a shared time before dinner. The mean logo suggests connection, while the smaller marks add subtle variations that reflect conversation and gathering. As guests interact with different touchpoints in the space, the system unfolds naturally and consistently. Instead of acting as a static logo, the identity helps shape mood, rhythm, and anticipation within a specific timeframe.
Igmamen n Terbaɛt: Designer: Yi Chun Lin
Imsuren n Tugniwin: Image #1: Creator Yi Chun Lin (Designer), Branding Environmental Design, 2026.
Image #2: Creator Yi Chun Lin (Designer), Whispers (Photographer), Signage Design, 2026.
Image #3: Creator Yi Chun Lin (Designer), Tablewear Design, 2026.
Image #4: Creator Yi Chun Lin (Designer), Label Design, 2026.
Image #5: Creator Yi Chun Lin (Designer), Poster Layout, 2026.