Dou Gong Tira n usekkil sɣur Shanghai Kuyekuye Technology Co., Ltd

Dou Gong Tira n usekkil sɣur Shanghai Kuyekuye Technology Co., Ltd d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2026

Dou Gong Tira n usekkil

sɣur Shanghai Kuyekuye Technology Co., Ltd

Amsaɣ: Kuyekuye

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

7,471

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #181648

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Dou Gong Tira n usekkil

Tira n usekkil Dou Gong tessegzay tira n uwan aqbur n usnas asɣar aṣini d unagraw n tira. Tekka-d seg tuqqna n imawlan d yifadisen, isekkilen ttwaxelqen s yizirigen yemyeṭṭafen i yellan d iferdisen imudulen n tesnakta. Aqeddec yettwassiwen ɣer yisnasen n tlata yiferdisen d yimkanen, isdukkel taɣessa d tira n usekkil. Yessekcam-d tarrayt yebnan ɣef tarrayt i yesnufulen tameẓla n tsudest ɣer tutlayt taẓuṛant tamzureft d tatrart.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Dou Gong Tira n usekkil d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Dou Gong Tira n usekkil ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Dou Gong Tira n usekkil yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Inspired by Dou Gong, the ancient Chinese timber bracket system, this typeface translates structural intelligence into typography.

Built without nails or glue, Dou Gong relies on interlocking mortise-and-tenon joints. The typeface follows this logic: strokes interlock, overlap, and brace rather than simply connect.

Each glyph acts as a modular framework, reflecting the spatial rhythm and load-bearing logic of traditional architecture.

Structure becomes form. Form becomes language.
Tigejdiwin & Akemmus: The character set includes letters, numbers, punctuation, and core Chinese glyph prototypes. Built on a modular grid system with consistent stroke ratios. Initial release includes Regular weight.
Tibzimin: Structural Typography, Brand Identity System, Mortise-and-Tenon Logic, Sustainable Design Thinking, Architectural Inspiration, Corporate Typeface, Parametric Construction
Tasnakta n Ufares: The typeface was developed using a structural construction methodology inspired by traditional mortise-and-tenon logic. Stroke intersections are designed as interlocking nodes rather than overlapping paths. Kerning was iteratively refined, and a grid-based proportional system was applied for optical corrections. Variable-weight prototypes were used to test structural balance and consistency.
Asewḥel n Usnulfu: The main challenge was translating three-dimensional architectural compression logic into both three-dimensional and two-dimensional typographic construction while maintaining legibility. Balancing historical structural principles with digital font production constraints required multiple iterations. Vector geometry and optical correction limitations added further refinement challenges.
Anadi: Type of Research: Practice-based design research.
Research Objectives: To translate architectural structural logic into a typographic system.
Methodology: Structural analysis, modular prototyping, iterative testing.
Data and Tools: Architectural documentation review, vector modeling, grid simulation.
Participants: Internal design team testing brand applications.
Results: A modular, interlocking type system.
Insights and Impact: Confirmed that structural intelligence can inform type design.
Effect: Advanced brand system thinking and sustainable design methodology.
Aseḥbiber: Inspired by Dou Gong, the iconic bracket system of traditional Chinese timber architecture.

Originating in the Western Zhou Dynasty and flourishing through the Tang and Song periods, Dou Gong functioned as a structural, seismic, ornamental, and symbolic element in Chinese architecture for over 3,000 years. Built entirely without nails or glue, it relies on precise mortise-and-tenon interlocking joints—each component bearing weight through compression and balance.
Tanzagt n Usenfar: The project started in March 2024 in Shanghai and was completed in May 2025 in Beijing. Structural research was conducted concurrently with brand development, and the typeface was implemented across corporate visual identity applications upon completion.
Tanila n Umahil: The typeface functions as a modular system. Designers can assemble letters using interlocking principles to create mutually supportive visual structures. Structural relationships remain stable at any scale, allowing flexible application across posters, brand identity, and environmental graphics. The structural rhythm enhances visual impact while maintaining legibility. The system enables consistent and dynamic brand expression.
Igmamen n Terbaɛt: Xusong Wang
Xiao Dong
Yi An