Lao Huotang Tamagit n Tnehhilt (Brand Identity) sɣur Bi Cheng Zhong d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2026

Lao Huotang Tamagit n Tnehhilt (Brand Identity)

sɣur Bi Cheng Zhong

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

6,696

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #181844

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Lao Huotang Tamagit n Tnehhilt (Brand Identity)

Lao Huo Tang d tamagit n tnehhilt i usečču n hot pot di Taiwan. Alugu yeskan-d taqsult n wuzzal yeṭṭfen yiwen ufus, s yijerriden n rregwa i d-yulin i d-yemmalen asewwi s leɛqel. Isekkilen icinwaten ttwarsmen s tirsal n umerku i yesɛan talɣa n tmes, yerna ddukklen d tira tatrart. Tarakalt n yiniten tesdukkul azeggaɣ n usebruri, azeggaɣ-ačinawi, azeggaɣ n webrik akked ubeǧǧi aḥmayan, i inehhun tiṭ seg ukanun ɣer ṭṭabla. Amellal yettwaseqdec i wlugu d tira iwakken ad ternu tafrawant. Tamagit-a tettwasnes ɣef yisekkilen n uwelleh, tibdarin n učči, tikaṛḍiwin n umahil akked yisemliyen yettwasiẓergen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Lao Huotang Tamagit n Tnehhilt (Brand Identity) d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Lao Huotang Tamagit n Tnehhilt (Brand Identity) ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Lao Huotang Tamagit n Tnehhilt (Brand Identity) yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The logo shows a cast iron pot held by a single hand, symbolizing the artisan's careful control and devotion to slow-cooked broth. Steam rising from the lid evokes simmering charm. The Chinese characters of 'Lao Huo Tang' feature brushstroke flames, reflecting the stove's flicker, paired with modern typography for professionalism and approachability. This cohesive identity spans signage, menus, business cards, and DM materials.
Tigejdiwin & Akemmus: The project required rebuilding brand identity and spatial perception on an existing operational base. Visual design had to adapt to limitations such as signage not extending to the second floor. Instead, the designer enhanced visibility with strategic color use and lightbox signage. Brand elements were incorporated into placemats, soup ladles, and sauce dishes-transforming every detail into a statement of culinary discernment.
Tibzimin: Hot pot, Cantonese soup, cast iron pot, flame, warm color palette, rebranding
Tasnakta n Ufares: The visual palette centers on red (C34M100Y100K0), representing boiling broth and the passion of craftsmanship. It is complemented by saturated orange-red (C0M73Y92K0), brick red (C34M54Y80K0), and warm beige (C5M32Y18K0), forming a gradient from fire to table. White is used in the logo and typography to enhance clarity and modernity. Applications on red backgrounds, menu covers, and digital media enhance recognizability. Materials include matte foil stamping and spot UV finish, aligning with the brand's 'refined within affordability' philosophy.
Asewḥel n Usnulfu: The main challenge was the site's physical limits and repositioning the brand. With a low storefront ceiling, vertical signage was impossible, so recognizability relied on a vivid red lightbox and precise color system. Simultaneously, the design needed to convey the artisanal, slow-simmered identity within a space historically perceived as a budget hot pot chain, elevating the brand without expanding its physical footprint.
Anadi: The redesign transforms hot pot dining perception by making flavor layering visually expressive, centering the identity on the cast iron pot and artisan hand. Swirling steam evokes slow simmering, while flame-inspired typography animates 'LAO HUO TaNG.' A palette of boiling red, brick, and warm beige evokes heat from stove to table. The refreshed identity feels 'adorable yet professional,' boosting recognition, social sharing, and establishing a new classic within Taiwanese hot pot culture.
Aseḥbiber: In Taiwan's competitive hot pot market, Lao Huo Tang emphasizes 'broth as the protagonist,' rooted in Hong Kong and Macau Cantonese soup traditions. The brand revamp challenges low-cost hot pot stereotypes, highlighting the sincerity of slow cooking. The designer crafted a visual identity that conveys depth and layered flavor, blending tradition with innovation to establish a distinctive, atmospheric presence within Taiwan's hot pot industry.
Tanzagt n Usenfar: The project finished in July 2021 in Taiwan.
Tanila n Umahil: Following its launch, the brand's refreshed look drew attention from both loyal and new customers. The design was praised as 'adorable yet professional,' memorable, and full of sincerity. Customers noted that every detail-from the red visual theme to the white logo-reflected thoughtful design. The owner shared that many guests photographed and shared the restaurant on social media, commenting that it 'understands both soup and design.' The result: affordable, yet anything but ordinary-truly classic.'
Igmamen n Terbaɛt: BI-CHENG ZHONG
Imsuren n Tugniwin: Amazing Design