MADO Media Image Design Aɣewwar n tkebbanit by Lam Kam Kun

MADO Media Image Design Aɣewwar n tkebbanit by Lam Kam Kun is a highly esteemed winner of the very prestigious 2016 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.

LbrunzUnuɣ· 2016

MADO Media Image Design Aɣewwar n tkebbanit

by Lam Kam Kun

Client: MADO Media

Tarbaḥt A' Design Award n Lbrunz Winner in Unuɣ Category

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Verified Award Winner

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Colors

The Design

About MADO Media Image Design Aɣewwar n tkebbanit

MADO d takebbanit tamaynut n yimidyas i sbedden sin ilemẓiyen, bɣan ad sbaynen alugu n tkebbanit-nsen s yisekkilen icinwaten, maca bɣan ad seqdacen aɣewwar anasli n yisekkilen, ayagi i yewwin ɣer tlalit n wuṣmmem-a. Tilisa n tmahilt: ad tili d tafessust, d tabeyyant, ad tizmir ad tettwaseqdec s sshala ɣef yimidyas yemgaraden. Nettṛeǧǧu ad nseqdec tamahilt s yisekkilen icinwaten, maca daɣen ad nesnerni iferdisen n uṣmmem amaynut deg usefsay.

The Recognition

About the Tarbaḥt A' Design Award n Lbrunz

MADO Media Image Design Aɣewwar n tkebbanit d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. MADO Media Image Design Aɣewwar n tkebbanit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. MADO Media Image Design Aɣewwar n tkebbanit yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MADO is a newly established media company founded by two young men, they want to express the company's logo in Chinese characters, but they want to use an original character design, so the birth of this design. Marking requirements simple, prominent, can simply be used on different media.We hope to use the mark on Chinese characters, but also to join the modern design elements in the font.
Dimensions & Packaging: namecard : 9cm X 5.4cm
letter paper : 21cm X 29.7cm
envelope ： 21cm X 14.85cm
Tags: media,ink,black,white,gray,character design,Chinese character,logo,image design
Production Technology: Black and white color is more able to cope with signs used in different category
Design Challenge: The most difficult is how a new design has a long history of Chinese characters, in addition to see the Chinese characters outside, but also to let people know that something new is a redesigned, revised repeatedly after repeated optimization, obtained the final version, is the most satisfactory.
Inspiration: Since the business name "MADO" pronunciation and Cantonese pronunciation "mak" "dok" same, "mak" character is "墨", "dok" character is the "度", so the Chinese character "墨"(ink) and "度"(degrees) for the visual design of the verdict.
Project Duration: The project started in January 2014 in Macao and finished in March 2014.
Operation Flow: Design a new Chinese character "墨"(ink) logo and image design.
Team Members: Designer:Lam Kam Kun
Photography:Lam Kam Kun
Photography assistant:Fran Tong