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Ada Pack Takarḍa Taɣelnawt Yettwasbedden s Useɣẓen n Isefka i Ada Pack by Antonio Tepic

Ada Pack Takarḍa Taɣelnawt Yettwasbedden s Useɣẓen n Isefka i Ada Pack by Antonio Tepic is a highly esteemed winner of the very prestigious 2018 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.


UzzalUnuɣ· 2018

Ada Pack Takarḍa Taɣelnawt Yettwasbedden s Useɣẓen n Isefka i Ada Pack

by Antonio Tepic

Client: Ada

Tarbaḥt A' Design Award n Uzzal Winner in Unuɣ Category

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The Design

About Ada Pack Takarḍa Taɣelnawt Yettwasbedden s Useɣẓen n Isefka i Ada Pack

Takarḍa taɣelnawt n Ada Pack tettwafsu akken ad tbeqqeḍ s telqayt tanfa-nnes n useɣẓen n isefka. Takerrez-itt s lkaɣeḍ azeggan yerna rgel-itt s ubraḍus akken ad tecbe ɣer usefk n tidet. Abeqqeḍ-a ad ijbed tayunt mayla-nni yerna ad irerr tamraḍt. Inermisen ttarun qelliqen akken ad tent-kerzen, ɣas akka ad ssawalen lkaɣeḍ alamma kan akken ad walin ayen yettwaffer ddaw-as. Alugu n tkebbanit ad d-iban deg ugilal, ayen i yesseǧheden tikti. Asfuḍ-a yettwarna sɣur Antonio Tepić deg Inkubator Ideja.

The Recognition

About the Tarbaḥt A' Design Award n Uzzal

Ada Pack Takarḍa Taɣelnawt Yettwasbedden s Useɣẓen n Isefka i Ada Pack d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Ada Pack Takarḍa Taɣelnawt Yettwasbedden s Useɣẓen n Isefka i Ada Pack ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Ada Pack is the name of the new services, offering packaging services for merchants and retailers. The client's wish was to have a special business card that will be highlighted in relation to others and will clearly communicate the service the company offers. The business card is designed to remind you of the joy of giving. The red printed text on the card is correlated with decorative paper, to further emphasize the gift packaging service.
Dimensions & Packaging
The business card is the width 90mm x height 50mm. And Decorative paper is width 32mm x height 104m.
Tags
creative, business card, emotion, interesting
Production Technology
Technical specification

The business card is made of two parts, offset paper and decorative paper. The card is printed on the offset technique and cut to needed shape and for the decorative paper was used a screen printing technique. At the end, the decorative paper is wrapped around the business card and glued to itself.
Design Challenge
The most difficult part was to make a final product, because a business card and decorative paper were printed in a different print company. So, I had the honor to wrapping and glued a decorative paper around the business card.
Research
I made a research about few things, which techniques of printing would be given a good result on decorative paper and which techniques should I use for finishing, to obtain a desired shape of business card.
Inspiration
I found the inspiration in the wrapping of gifts, the idea was to wrap a business card (partly) in a decorative paper with a printed logo.
Project Duration
The project is created in March 2010 in Zagreb, and was rewarded at Creativity International awards 2010.
Operation Flow
An interesting reactions from people, which receive a business card, they are sorry to cut the wrapped decoration and look down below to see what is hidden. Mostly, everyone likes a business card because it's unusual.
Image Credits
Nadja Skazlić

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