Plants Trade Adlis n Tikti d Uselṣeq by Tsuyoshi Omori

Plants Trade Adlis n Tikti d Uselṣeq by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2019 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.

LfeṭṭaUnuɣ· 2019

Plants Trade Adlis n Tikti d Uselṣeq

by Tsuyoshi Omori

Client: Plants Trade

Tarbaḥt A' Design Award n Lfeṭṭa Winner in Unuɣ Category

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Colors

The Design

About Plants Trade Adlis n Tikti d Uselṣeq

PLANTS TRADE d amazray n telɣiwin timaynutin d tizririn n imedyaten ifestalen, yettwasemrayen i webni n teywalt tifazt ger yemdanen d tegama nnig n tilisa timɣarnin. Adlis n Tikti Plants Trade yettwahegguy-d iwakken ad k-yaweḍ ad tegzuḍ afaris-agi amesnulfu. Adlis-agi, yettusunef s teɣzi n ukked ṭṭummet n ufaris, yesɛa deg-s mačči kan tiwlafin n tegama maca daɣen tufusin usligen i yessisinen tmusni n tegama. Ayen yesdehcen ugar, tufusin-agi ttwasiggzen s ɛeqqa s tsekkurt n yisekkilen akken yal tugna ad tbeddel deg yini neɣ deg tsakura, am imɣan igamanen.

The Recognition

About the Tarbaḥt A' Design Award n Lfeṭṭa

Plants Trade Adlis n Tikti d Uselṣeq d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Plants Trade Adlis n Tikti d Uselṣeq ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Concept Book was designed in exactly the same size as the products, botanical specimens. Not only photos of nature, the book also features unique graphics which the designer created with drawing inspiration from the nature’s wisdom. More interestingly, the graphics are carefully printed by letterpress so that every image varies in color or texture, just like natural plants.
Dimensions & Packaging: The Concept Book is a hardcover, 105 x 190 mm, consisting of 52 pages. The Poster is 505 x 728 mm.
Tags: Concept Book, Botanical Specimen, Letterpress, Graphics, Plants Trade, Nature
Production Technology: The Concept Book used the foil printing on its white cardboard cover, the offset printing for 5 photographs and the letterpress printing for 14 graphics. The Poster used the offset printing for the photograph and the letterpress printing for the graphic.
Design Challenge: The difficulty in designing the Concept Book was in what way the designer should create graphics that can make people think of the nature’s wisdom. After consideration, the designer chose the letterpress printing for graphics to depict different colors or textures, just like real plants.
Inspiration: Plants Trade is a series of an innovative and artistic form of botanical specimens, not like the conventional ones that are merely used as educational material. The product was born to build a better relationship between humans and nature. The Concept Book was made to help people understand this creative product.
Project Duration: The project started in September 9th, 2017 in Tokyo and it is still ongoing. The Concept Book was published in Japan on that date and was exhibited at Tokyo Art Book Fair in October 2017, Shibuya Publishing & Booksellers in August 2018 and at Kamome Books in September 2018.
Operation Flow: The Concept Book will be on sales online as well as at exhibitions or events such as art book fair. Not simply as a printed object, the designer hopes people feel the unspoken messages from plants, that is, Nature’s Wisdom.
Patents: Copyrights belong to PLANTS TRADE, 2017
Team Members: Designer & Illustrator : Shunsuke Ikai
Photographer : Hiroto Hata
Copywriter : Tadayasu Seto
Translator : Yukiko Nishikawa
Movie : studio me
Image Credits: Image＃2:Photographer Takashi Hiramatsu, 2018.
Image＃3:Photographer Takashi Hiramatsu, 2018.
Image＃4:Photographer Takashi Hiramatsu, 2018.
Image＃5:Photographer Takashi Hiramatsu, 2018.