The Rules of War Primary Function: Tigduda n Yiwellihen by Mirna Noaman is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.
LfeṭṭaUnuɣ· 2020
The Rules of War Primary Function: Tigduda n Yiwellihen
by Mirna Noaman
Client: International Committee of the Red Cross
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Unuɣ Category
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About The Rules of War Primary Function: Tigduda n Yiwellihen
Ilugan n Ṭṭrad d yiwet n tigduda n yiwellihen ɣef weɣlif adamsan agraɣlan d yilugan n uḥbas deg umennuɣ s leslaḥ. Tigduda tesseqdac aṭas azal ilem, war initen, war talɣiwin neɣ tummuɣin i izemren ad d-mlent yiwt n tama n umennuɣ. Kkuẓ n yisental d-ssekanen aselmed ibeṭṭun n weɣlif adamsan agraɣlan d Leqṛan. Iwellihen ttwaxedmen akken ad d-qerrben ilugan-agi ɣer imeslayen s taɛrabt d imesguraf n Ymuslmen deg Ṛemḍan. Yal awelleh yesɛa tiddin n 1000 s 700 milimitr yerna yettwaxdem i useqdec deg lkaɣeḍ akk d wumḍin.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
The Rules of War Primary Function: Tigduda n Yiwellihen d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. The Rules of War Primary Function: Tigduda n Yiwellihen ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The thought-provoking poster design series utilizes mostly negative space to illustrative conceptual ideas about the rules of restraint in conflict. The brief entailed to include no colors, shapes, or figures that could point fingers at any sides of warring conflict, and so the use of a neutral but powerful image was the answer.
- Dimensions & Packaging
- 1000 mm x 700 mm x 200 gm
- Tags
- Peace, War, Humanitarian, Quraan, Islam, Poster Design, Poster, Conflict
- Production Technology
- iPad Pro, Adobe Photoshop, Adobe Illustrator, Quraan, Red Cross Library
- Design Challenge
- The biggest obstacle creating visuals for a neutral and impartial organization whose communication work directly affects its ability to have the unique access it has to
- Research
- To kickstart, an observation of the perception of the Red Cross in the Arab region amongst Muslim countries was taken note of, which was that it was a Christian organization that is secular even in providing aid and people were skeptical to donate money to it. Research was conducted on the similarities between International Humanitarian Law, which is essentially the mandate of Red Cross, and Quraan, which is in some sense the "mandate" of the aforementioned audience. The similarities were very clear and directly instructed, and therefore, four themes were identified to be visualized.
- Inspiration
- Created for the worst of times, International Humanitarian Law preserves the core of our common humanity. However, with the amount of shocking violations to it nowadays, its capacity to provide real protections for the victims of today's complex armed conflicts has been in question by many. To bring international humanitarian law closer to Arab speaking audiences and Muslim communities during Ramadan, this set of posters was created to stir conversation and communicate the very similar teachings of International Humanitarian Law and Islam.
- Project Duration
- This project was created during the month of May 2019 in Cairo, Egypt.
- Operation Flow
- These posters are designed to live both in printed and digital form. On social media platforms belonging to Red Cross, the posters garnered great relevance to the audience, and was shared widely. With people supporting the messages of peace and being in favor of promoting humanitarian values.
- Patents
- Copyrights belong to the International Committee of the Red Cross, 2019.
- Team Members
- Mirna Noaman
Salma Nasrallah
Safaa Abdelbaky
Ahmad Al Dawoody
Martin Unternaehrer - Image Credits
- Illustrator / Creative Director: Mirna Noaman
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