Meat n Beer Taẓuri n teferkiṭ by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.
LbrunzUnuɣ· 2020
Meat n Beer Taẓuri n teferkiṭ
Client: Meat n Beer
Tarbaḥt A' Design Award n Lbrunz Winner in Unuɣ Category
Verified Award Winner
Verify Award Status for #87395The Design
About Meat n Beer Taẓuri n teferkiṭ
Meat n Beer tettwaḥseb d taḥanut tagejdant i d-yezzenzun aksum ufrig d timeslawin tisufiyin. Asileɣ n ulugu yekka-d si temherzt n sin iferkasen-nsen igejdanen. Seg yixef n yizger iqbuṛen s yiwḍaṛen-nsen isaḥḥlen, ttubeddlen s usnulfu agdadi deg telwit tatrarat taqburt taneggaru, yemyezdin akked uferdis aqbur-nniḍen, tabbuct n yimselli. Tadukli-agi tella deg tallunt tameẓẓit d tɣeblit, s wudem awellih yerna d aɣerfan, ɣer yiwen n uzamul ideg aḍris d tugna ttbanen-d d yiwet n tugna. Tasefsit tetturar yerna tmezdi tasefsit taqburt tamahilt d tasefsit taneggaru n ufus.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Meat n Beer Taẓuri n teferkiṭ d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Meat n Beer Taẓuri n teferkiṭ ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Meat n Beer Taẓuri n teferkiṭ yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
- Dimensions & Packaging
- Packaging and the paper bags came in various shapes for each type and size of product.
- Tags
- Meat, beer, store, kobe, brand, logotype, packaging, design, prime
- Production Technology
- Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
- Design Challenge
- The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
- Research
- The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
- Inspiration
- Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
- Project Duration
- Started in july 2016, and ended with the opening of the second store in december 2018.
- Operation Flow
- The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
- Team Members
- Mateus Matos Montenegro
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