Lfeṭṭa Unuɣ · 2020
Cells Afecku
by Shenzhen Shen Wenjiao Design Co., Ltd.
- Tarbaḥt A' Design Award n Lfeṭṭa 2020 in Unuɣ
- CLIENT: Piy
- Estimated Number of Design Views: 58,577
- Verification code 0D576D842C · Verify this award
Colors
About Cells Afecku
Ass n 19 Yulyu 2017, PIY tebna yiwet n texxamt tameẓẓyant di Melbourne, di Ustralya. D takerruẓt tameẓẓyant yettwarkan s 761 n yiḥricen, rnan as-snemlalen isem "Cells". Tikerras ttwabedent s uẓru n ufus i yettbeddilen d uẓru usrid, ayen i d-yettusmelen d "Aẓru n Usammar d Tqilt n Utaram". Ad tafeḍ ifarisen-nsen, gar-asen tiẓergiyin ibeddelen, tiẓergiyin n teɣuri d tid n iḍarren, akk yal tawacult tettwarreḍ u tettwalles tikelt-nniḍen i wakken ad tuɣal d tawacult tuffirt. Syin, ad tḥesseḍ tagnit-nsen i tmerniwt tilelli.
About the Tarbaḥt A' Design Award n Lfeṭṭa
Cells Afecku d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Cells Afecku ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Press Kit
- Unique Properties
- On July 19, 2017, we built a small building in Melbourne, Australia. It is a small castle assembled of 761 components, and I named it “CELLS”. The nodes are designed as the hand-turned thread tenon and straight tenon，no metal accessories，you can be install by bare hand,which is summarized as “East Tenon & West Mortise”. You will find our products, including variable shelves, study and shoe racks, etc., all of which are broken up and reassembled into an organism. And then, you will feel their desire to grow freely.
- Dimensions & Packaging
- width 420mm x Height 594mm
- Tags
- Poster Design, Brand Design, Art Direction, Graphic Design
- Production Technology
- White Kraft Paper: Four colour offset print
- Design Challenge
- PIY is the flat furniture firm which challenges old traditions. The simplest style enables assembly to be more interesting. We re-define the relationship of furniture and citizens. Our furniture can be used for a long time and can be as durable as classical one. However, it takes some time for people to adopt this transforming of furniture.
- Research
- We have been considering how to convert bore into fun. When designing the poster, in order to deliver the ideology of PIY but not to abandon the mystery, we have tired different kinds of combination and color arrangement and choose the type with greatest visual impact.
- Inspiration
- The Dao is the underlying principle behind the creation of the myriad things. The order of the process giving rise to the myriad things began with the Dao producing a kind of generative force.
As everyone knows that CELL is the meaning of cells. We expect PIY to develop fission like cells, thus building more beautiful space for players around the world. - Project Duration
- The project started in May 2017 in Australia and China and finished in Jul 2017, used in Australian intrenational furniture fair 2017
- Operation Flow
- People can see part of Australian castle on a poster and the explosion illustration of its components, but they cannot see the castle itself. The strong visual stimulation and color arrangement attract more people to be there in person.
